The series has 52 episodes and is recorded onto audiocassettes. Maleda has also been broadcast nationwide on Radio Ethiopia with support from the government. The serialised story is about "a greedy truck driver with one murder already under his belt who tries to run over another man in order to marry his fiancé. He already has one wife, to whom he's given the HIV virus because of his sexual exploits at truck stops along the highways. In a neighbouring town, a former sex worker works as a bar girl after swearing off prostitution after she contracts AIDS. Her friend also finds out she is HIV positive after taking voluntary counselling and testing and abstains from alcohol and drug use while taking necessary measures to maintain her health. Meanwhile, the hotel owner next door liberally offers condoms to sex workers and their clients who visit his hotel."

A total of 750 copies of the cassettes were distributed along the two major highways leading from Addis Ababa to Djibouti. “During 2005-2006, the programme was also broadcast nationwide on Radio Ethiopia.”

HIV/AIDS, Gender

The producers believe that truckers are at risk for sexually transmitted infections such as HIV. Because they are separated from their spouses or partners for long periods of time, they are prone to engage in casual, unprotected sex with prostitutes who work the same highways.