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Pakachere - MalawiCountryMalawi, South Africa RegionAfrica Programme SummaryPakachere is a Health and Development Communications project that Population Services International Malawi (PSI) is undertaking in collaboration with the Soul City Institute for Health and Development Communication, a South African NGO that specialises in health and development communication campaigns that aim to change people's behaviours. Communication StrategiesThe project adapted the three media that Soul City used in South Africa in its behavioural change communication campaigns: radio, print and television. Pakachere also adapted Soul City Radio drama series II. It was aired from July 2005 to June 2006. A second radio drama adapted from Soul City series IV will be on air in August 2006.
Pakachere has since shifted from adapting materials from Soul City to producing materials from scratch. Following a formative research process as per the Soul City methodology, Pakachere identified 4 topics to focus on for its new multimedia communication campaign for 2006 - 2007. The topics Pakachere will be dealing with are HIV/AIDS and Pregnancy, HIV/AIDS and Nutrition, VCT and Domestic Violence. These topics were selected following a topic identification process that involved doing a literature review in various national heath surveys (DHS) consultation with key stakeholders and Key informants. Development IssuesHIV/AIDS, Health Key Points"The aim of the regional expansion project was to adapt the Soul City methodology of edutainment using a multi-media approach while at the same time building the capacities of the participating countries in the management and development of effective multi-media communication campaigns". "Soul City has been very popular in South Africa for its effective media communication methodology that uses a multi-media edutainment approach. Its popularity and impact have been experienced in some of its neighbouring countries." Eight countries, including Malawi, are included in this regional expansion of the project. Pakachere compliments its activities through community mobilisation and advocacy activities in the coming years to maximise on its impact. It will identify existing clubs or come up with new ones that must be trained into effective use of the print materials and also to be used for showing the television programmes and listening clubs for the radio dramas. The groups will also be trained in Village Participatory drama so that they can impart the information they get to others through village participatory drama. PartnersPSI/Malawi, Soul City Institute for Health and Development Communication ContactSimon Sikwese
PSI/Malawi P.O. Box 529 Blantyre Malawi Tel: +265.1 677 345 or 265.1 675 088 ssikwese@psimalawi.org PSI/Malawi, Soul City Institute for Health and Development Communication
Related SummariesSourcePSI website on May 24, 2004. Placed on the Soul Beat Africa site May 24 2004 Last Updated July 05 2006 |
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