Impact on Gender Attitudes - Soul Buddyz Evaluation Illustrative Results
Summary
On the whole, exposure to Soul Buddyz television and print media was associated with positive attitudes on gender issues, particularly amongst African children, 11-13 year olds and urban children.
54.7% of boys with no exposure to TV disagreed with the statement “only girls can be nurses”, whereas 60.7% with no exposure to Soul Buddyz TV, 67.7% with lower exposure to Soul Buddyz TV, and 69.9% with higher exposure to Soul Buddyz TV did (p=0.014).
54.6% of girls with no exposure to TV disagreed with the statement “only boys can be pilots”, whereas 54.2% with no exposure to Soul Buddyz TV, 61.6% with lower exposure to Soul Buddyz TV, and 64.9% with higher exposure to Soul Buddyz TV did (p=0.033).
Older children exposed to Soul Buddyz on TV were more likely to agree with the statement “boys and girls are equal”: 48.2% of 11 to 13 year olds with no exposure to TV thought that boys and girls were equal, whereas 51.3% with no exposure to Soul Buddyz TV, 57.5% with lower exposure to Soul Buddyz TV, and 63.2% with higher exposure to Soul Buddyz TV did (p=0.001).
Contact
Executive, South Africa Programmes
Soul City: Institute for Health and Development Communication
South Africa
Fax: 086 661 3145 or 011 341 0370
Related Summaries
Placed on the Soul Beat Africa site August 25 2003
Last Updated November 10 2008
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