Capital Doctor
Capital Doctor is a call-in radio show that began in 1994 and gives advice to local Ugandan callers and writers on sexual and reproductive health issues under the broader context of advising on all health issues. A team of DJ's and doctors run this show on the local station ‘Capital Radio' and target youth aged 15 to 28 years old with a very frank and popular style of programming.
Communication Strategies
A live radio call-in show named ‘Capital Doctor' was established ion 1994, and became a live show in 1997, it is complimented by the newspaper for youth called ‘straight Talk' and other youth magazine radio programmes. Also, a telephone hotline was established for counselling off-air.
Development Issues
Health, sexual health, condom use, adolescence, hygiene, traditional practices, family planning, diseases such as cholera, and smoking.
Key Points
Some innovative aspects of the programme include its extremely frank and direct style of approaching sexual issues, its live and authoritative context, the phone-in interactive style of the programme (was one of the first in Uganda to adopt this style), the use of HIV-positive presenters, links with other community media outlets. Also, continuous impact assessment is complemented by listener feedback, commercial sponsorship partnerships were formed with condom manufacturers, and satellites were used to increase signal reach.
Partners
Population Services International (PSI), Protector Condoms, Ugandan Ministry of Health, UNAIDS, UNICEF and the Ugandan Red Cross.
Placed on the Communication Initiative site July 21 2003
Last Updated June 03 2009
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