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YATV Africa – South AfricaCountrySouth Africa RegionAfrica Programme SummaryYATV Africa is a television project that based in Johannesburg. It is the African version of Young Asia Television (YA*TV Asia) a television brand that was launched in 1995 reaching more that 150 million Asian viewers.
Communication StrategiesYATV objectives are rooted within WIF's development communication goals. YATV Africa aims to make television programmes for young Africans between the ages 18 and 25. The programmes are value based, development oriented and made by young people themselves. The project seeks to have the youth of Africa tell their own stories on their own terms. Africa's Fight Against HIV/ AIDS is a 13-part series of 26 minute long episodes. This series was researched in more than 15 African countries and filmed in 10 African countries. The series is supported by Former President Kenneth Kaunda who is a member of the UN Commission on HIV-AIDS and Former President Jerry Rawlings who is the UN Eminent Person on HIV-AIDS in Africa. The organisers say the series will be educational and informative, and will aim to not alienate the viewer by being in any way moralistic or judgmental. It will look at the realities facing young people who are infected and those who are caring for people who have AIDS. It will address the issues of prevention and protection and will also deal with the difficult issue of bereavement. It will take a real life view of children who are infected and those who head households as a result of losing parents and breadwinners. It will explore the myths and stereotypes surrounding the disease and also provide some insight into traditional teachings of sex education in the past and how it has changed in modern society. Apart from being broadcast on television the programmes can also be used as education tools in schools, clinics, hospitals, health centers and care centres. It will cover the following 12 subject/themes:
Information such as what local care facilities, health workers and medication are available and where will be shared on each programme. The programmes will be predominantly English i.e. where voice over narratives are required these will be in English. However, the programmes will be multi-lingual. All participants/subjects will be encouraged to speak their own home language/s. The programme will then make use of voice-overs and/or subtitles. It will be more beneficial to South African audiences to make use of voice-overs as the issue of low literacy must be considered. As the programmes will be shown on services outside of South Africa, the use of English becomes more necessary. Development IssuesYouth, HIV/AIDS, economic development and rights. Key PointsThe programmes will explore the following: (a) What is HIV and AIDS? (b)What is it like to be infected with HIV/ AIDS? A person living with AIDS speak about his/her experiences. (c) Life skills Cooperation with teenagers speaking openly about their sex life, cooperation with Sister Mary Doughan and her skills programme. (d) Abuse of women and HIV/ AIDS Cooperation with young women, women who are raped, abused, and women who are taking gifts from men. (e) Address the macho man teenagers Cooperation with young men and women who are left alone after being made pregnant, left alone when they found out they were positive? (f) Myths and HIV/ AIDS Cooperation with with teenagers in the street, what does he/she believe about HIV/ AIDS? Cooperation with Sangoma's what do they teach? Talk with a clergy person/teacher what do they think about sex amongst teenagers? (g) Traditional African Sex Education in the Past and the Present Cooperation with Nolwazi Gasa of the University of the Witwatersrand, an expert on Aids and African Culture. Cooperation with teenagers, what have you been told about sex by your mother. teacher, pastor, friends? (h) Children and HIV/ AIDS and AIDS Orphans Cooperation with Sizanani Bronkhortspruit, Nazareth House Cape Town. A hospital, a doctor talking about AZT to prevent mother to child transmission. A pregnant mother with HIV AIDS tells about her worries and hopes. What is an orphan? Is there any bereavement counseling for an orphan who lost parents due to AIDS? Who cares for orphans? An extended family? A foster-parent? An institution? What is the future of a child without parents? Who takes care? What happens to orphans who have to become breadwinners? Talks with orphaned children, talks with extended families, with foster parents. A view of an institution for orphans, how is life there? Cooperation with the Catholic Bishops Aids Desk, government plans. How does a township react – Winterveld as an example. Who is assisting orphans who are heading households? (i) HIV/ AIDS and Spirituality Cooperation with people from different religious backgrounds who are infected, relating their experiences. Cooperation with major religious leaders and spiritual leaders. (j) Testing Yes/No? Cooperation with hospitals, social workers, nurses. talks with teenagers, what on their mind and what influences their decision? Who goes with you to get the results, who do you trust? (k) Combination Therapy Cooperation with people living with HIV/ AIDS who are not using any medicine. those receiving anti-biotics and those who are on combination therapy. Cooperation with TAC about the medical infrastructure. (l) Bereavement Cooperation with persons who have lost their loved ones infected or affected, talks to psychologists and pastors'. PartnersWorldview International Foundation (WIF) ContactWorldview International Foundation (WIF)
Firdoze Bubulia
Moments Entertainment/CBFA 72 keurboom street Atholl 2196 South Africa TEL: +2711 884 0366 FAX: +2711 883 5665 moments@icon.co.za SourceSoul Beat Africa received an e mail from Firdoze Bubulia, Moments Entertainment/CBFA on September 10, 2003 Placed on the Communication Initiative site September 10 2003 Last Updated September 09 2004 |
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