Each radio drama broadcast concludes with a contest for listeners pertinent to information covered in each show. Listeners write their responses and send them in to the show, where winners are selected weekly to receive prizes such as show T-shirts and other health promotion materials. The contest is intended to boost the proportion of regular listeners and encourage retention of information presented in the radio programmes.The activities of the project were:

• Radio drama workshop
• Script writing and translations
• Recording and production
• Monitoring and evaluation

And the outputs were:

• Broadcasting
• Impact assessment
• Post-broadcast contests
• Impact

A two-pronged evaluation was conducted employing qualitative research methods to assess the programme reach and effectiveness, as well as listener opinions and behaviors in response to the radio broadcasts. Case studies were conducted using a combination of interviews, extensive observation and field notes, weekly updates, and feedback to JHU/PCS. The second prong of the evaluation, media monitoring, used fresh listing (new lists of local homes as compared to old listings) and surveys to compile monthly reports.

Youth, HIV/AIDS.

The project aims to educate and encourage the audience to realise that FP is one of the most important ways they can improve their own lives, the lives of their families, and the quality of life throughout Ethiopia. It also aims to communicate to the people of Ethiopia that it is possible to control the epidemic of HIV/AIDS by taking appropriate measures to control the disease through education and healthy lifestyle choices.

The organisers plan to broadcast the drama on other radio stations in Ethiopia and also adapt it to community drama productions.