The radio campaign project is broadcast in Burkina Faso, Guinea, Togo, Mali, Senegal, Guinea Bissau, and Benin. Up to 10 radio stations in each country (including public, private, rural, and community radio stations) air the programme, adapting the programme to that particular country's culture.

Thirty stories promote the right to go to school, to have access to water that is suitable for drinking, to grow up healthy, and to be protected against exploitation. The stories involve hundreds of professional comedians and children (about 600 children and young people from 6 to 18 years of age). Apart from promoting and informing listeners about child rights issues, participation of children is a major component of the project. Children participate directly in the production but also get involved in the broadcast through interviews and debates, radio contests, and poems, letters, and drawings sent to the stations.

Rights, Children.

Demonstrating children in active roles, as capable agents for social change, is key to the dialogue on the Convention of the Rights of the Child (CRC). (To read more about the CRC treaty, visit the CRC website.)