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Media Support - GlobalCountryAfghanistan, Botswana, China, Madagascar, Mozambique, Nepal RegionGlobal, South Asia, Africa, South East and East Asia Programme SummaryEstablished in February 2001, Media Support Solutions/Media Support Partnership (MSS/MSP) is a Scotland-based consultancy (MSS) and charitable NGO (MSP) that works with local broadcasters in developing countries to use the media to help people make sense ofevents that affect their daily lives. Media Support brings together specialists who have used mass media in humanitarian emergencies and development programmes worldwide. Much of this work focuses on radio training and programming, but also includes television, print, the Internet, and community theatre. Drawing on its network of specialists, Media Support advises organisations on their communications strategy, manages field projects, and disseminates the results of their research. Communication StrategiesIn general, Media Support works with local broadcasters in developing countries to create radio and TV programmes that focus on issues in areas such as health education - particularly HIV/AIDS and reproductive health - the environment, good governance, gender, teacher training, or the improvement of livelihoods (economic development). Media Support's work in these areas is informed by the following principles and practices:
Specifically, Media Support conducts research in local communities; helps plan and create programmes that aim to be effective and entertaining; and trains broadcasters on how to research the content, make the programmes as interactive as possible, and evaluate their impact. For example, MSS/MSP manages a radio soap in Botswana for the US Centers for Disease Control (CDC), implements projects in Mozambique (for DANIDA [Danish Foreign Development Agency] and CARE), and implements a nationwide project inAfghanistan devising and producing tailor-made radio programming to help train primary school teachers. MSS is also involved in training NGO outreach workers as radio producers in Madagascar. Click here to read more about Media Support's current projects, some of which are managed by Media Support and others of which are supported through specialist consultants passing on skills and building local capacity. One area of focus in these projects is working to forge closer links between the media, government ministries, and development agencies. Another emphasis is on enabling organisations in developing countries and recently emerging democracies to initiate and manage these activities themselves. According to Media Support, "It is important that listeners feel that the programmes are theirs, rather than something imposed by outsiders." Media Support also works in research, advocacy, and consultancy capacities. Specifically,
Development Issues PartnersDFID, CDC, UNAIDS, Creative Associates International, Inc. (CAII), CARE, International Office of Migration (IOM), National Aids Council (CNCS), Health Unlimited. ContactGordon Adam
Managing Director, Media Support Ruadh Ard North Kessock Ross-shire IV1 3YAScotland, UK Tel.: (44) 1463 731357 Fax: (44) 1463 731841 gordon@mediasupport.org info@mediasupport.org DFID, CDC, UNAIDS, Creative Associates International, Inc. (CAII), CARE, International Office of Migration (IOM), National Aids
SourceLetter sent from George Lessard to The Communication Initiative on April 29 2004; and posting to the Creative Radio list server dated April 28 2004 (click here to access the archives); and Media Support website. Placed on the Communication Initiative site May 20 2004 Last Updated May 26 2004 |
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