In general, Media Support works with local broadcasters in developing countries to create radio and TV programmes that focus on issues in areas such as health education - particularly HIV/AIDS and reproductive health - the environment, good governance, gender, teacher training, or the improvement of livelihoods (economic development). Media Support's work in these areas is informed by the following principles and practices:

Specifically, Media Support conducts research in local communities; helps plan and create programmes that aim to be effective and entertaining; and trains broadcasters on how to research the content, make the programmes as interactive as possible, and evaluate their impact. For example, MSS/MSP manages a radio soap in Botswana for the US Centers for Disease Control (CDC), implements projects in Mozambique (for DANIDA [Danish Foreign Development Agency] and CARE), and implements a nationwide project inAfghanistan devising and producing tailor-made radio programming to help train primary school teachers. MSS is also involved in training NGO outreach workers as radio producers in Madagascar. Click here to read more about Media Support's current projects, some of which are managed by Media Support and others of which are supported through specialist consultants passing on skills and building local capacity. One area of focus in these projects is working to forge closer links between the media, government ministries, and development agencies. Another emphasis is on enabling organisations in developing countries and recently emerging democracies to initiate and manage these activities themselves. According to Media Support, "It is important that listeners feel that the programmes are theirs, rather than something imposed by outsiders."

Media Support also works in research, advocacy, and consultancy capacities. Specifically,

Development Issues

Media Development.