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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Wila Kasta - Bolivia

Country

Bolivia

Region

Global, Latin America

Programme Summary

A radio soap opera addressing many aspects of reproductive health including the relationship between reproductive health and traditional customs and medicine. The target audience were youth and young adults of the Aymara, people indigenous to the Bolivian highlands.

Communication Strategies

The radio soap opera Wila Kasta ("Line of Blood" in Aymara) will be broadcast in several installments reaching the high plains through popular radio stations. The languages used will be Aymara and Spanish. Several music concerts will promote the program regionally.

Development Issues

Reproductive health, sub-themes: first love, decisions about sexuality and health, pregnancy.

Key Points

Producers of the programme have taken great care to research the Aymara traditions and incorporate them into the broadcasts in order to support and respectfully portray traditional themes and issues. The show was projected to debut in June 1998.

Contact

Patricia Balanza
Population Services International
1120 19th Street, NW, Suite 600
Washington, DC 20036 USA
Tel.: (202) 785-0072
Fax: (202) 785-0120
psibol@caoba.entelnet.bo

Source

Population Services International - Statement of Radio Program Expertise, May 1998.


Placed on the Communication Initiative site March 18 2004
Last Updated March 18 2004

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