Kenya Youth Initiatives Project - Kenya

Country

Kenya

Region

Global, Africa

Programme Summary

A radio and advocacy programme to promote youth reproductive health. This was a mass campaign which combined enter-education through radio with direct lobbying of policy makers to help bring reproductive health problems to the forefront of the political debate in Kenya. The quality of the programming was highly professional. Costs were more than off-set by the overall cost-effectiveness of the whole program.

Communication Strategies

Two radio shows broadcast weekly over the English and Kiswahili services of the Kenya broadcasting Corporation (KBC). The Youth Variety Show was a weekly hour long English-language show which had 79 episodes. The Kiswahili drama entitled Dau La Ujana was a weekly 15-minute long show with 26 episodes total.

Development Issues

Youth Reproductive Health, specifically: teenage pregnancy, HIV/AIDS and STD's, contraceptive methods, early marriage, female circumcision, boy-girl relationships, parent-youth communication, physical changes in adolescence.

Key Points

The campaign was first designed with formative research. Radio concepts and scripts were devised through workshops. The program was especially important as it gave youth a voice to the policy makers of the country.

Partners

Kenyan Youth Initiatives Program (KYIP), Kenya Government National Council for Population and Development (NCPD), Project Advisory Committee of 26 Kenyan organizations, Family Planning Association of Kenya (FPAK), USAID, Johns Hopkins University, The Centre for the Study of Adolescence (CSA), Program for Appropriate Technology in Health (PATH), Kenya Association for the Promotion of Adolescent Health (KAPAH), Johnson and Johnson of Kenya, UNFPA.

Contact

UNEP
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Peter Roberts, Senior Program Officer Johns Hopkins University Centre for Communication Programs, 111 Market Place, Suite 310,
Peter Roberts, Senior Program Officer Johns Hopkins University Centre for Communication Programs, 111 Market Place, Suite 310, Baltimore, MD 21202-4012. Phone: (410) 659-6240, fax: (410) 659-6266, e-mail: proberts@jhuccp.org