Kenya Youth Initiatives Project
A radio and advocacy programme to promote youth reproductive health. This was a mass campaign which combined entertainment-education through radio with direct lobbying of policy makers to help bring reproductive health problems to the forefront of the political debate in Kenya. The quality of the programming was highly professional. Costs were more than off-set by the overall cost-effectiveness of the whole programme.
Communication Strategies
Two radio shows broadcast weekly over the English and Kiswahili services of the Kenya broadcasting Corporation (KBC). The Youth Variety Show was a weekly hour long English-language show which had 79 episodes. The Kiswahili drama entitled Dau La Ujana was a weekly 15-minute long show with 26 episodes total.
Development Issues
Youth Reproductive Health, specifically: teenage pregnancy, HIV/AIDS and STD's, contraceptive methods, early marriage, female circumcision, boy-girl relationships, parent-youth communication, physical changes in adolescence.
Key Points
The campaign was first designed with formative research. Radio concepts and scripts were devised through workshops. The programme was especially important as it gave youth a voice to the policy makers of the country.
Partners
Kenyan Youth Initiatives Program (KYIP), Kenya Government National Council for Population and Development (NCPD), Project Advisory Committee of 26 Kenyan organizations, Family Planning Association of Kenya (FPAK), USAID, Johns Hopkins University, The Centre for the Study of Adolescence (CSA), Program for Appropriate Technology in Health (PATH), Kenya Association for the Promotion of Adolescent Health (KAPAH), Johnson and Johnson of Kenya, UNFPA.
Source
Kiragu, K., Sienche, C., Obkawa, E., Odallo, D., and Barth, S. 1998 Adolescent Redroductive Health Needs in Kenya: A Communication response - Evaluation of the Kenya Youth Initiatives Project. The Johns Hopkins School of Public Health, Centre for Communication Programs, Baltimore, USA.
Placed on the Communication Initiative site July 15 2001
Last Updated April 29 2009
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