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Haki Yako
This multimedia, mass communication project in Kenya emphasised the basic rights of men and women to control their own fertility and, therefore, the size of their families. The 3-year campaign was designed by a consortium of organisations to inform Kenyan couples that modern contraceptive methods are safe and to urge couples to communicate with each other about family planning.
Communication Strategies
The basis for this project was the conviction that a multimedia campaign is more effective than singling out only one type of media. It included: 10 radio appearances, a 92-episode radio serial drama (each 30 minutes long), community visits by field workers to rural areas, billboards, t-shirts, newspapers, magazines, and over 2,100,000 pamphlets posters and flipcharts.
Development Issues
Family Planning, Modern Contraception Methods.
Partners
National Council for Population and Development, The Family Planning Association of Kenya, Ministry of Health, Maendeleo ya Wanawake, Family Planning Private Sector, Christian Health Association of Kenya, Kenya Institute of Mass Communication, Nairobi City Commission, Family Life Promotion and Services, Chogoria Presbyterian Church of East Africa, Kenya Medical Development, United States Agency for International Development (USAID), and Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP).
Source
"Health Communication - Lessons from Family Planning and Reproductive Health", by Piotrow, P.T., Kincaid, D.L., Rimon II, J.G., Rinehart, W. Johns Hopkins School of Public Health, Center for Communication Programs. 1997, pp. 73-74; Mary Myers' summary of Haki Yako Family Planning Campaign, Kenya, 1998; and "Haki Yako: A Client Provider Information, Education and Communication Project in Kenya," by Kim, Y.M., Lettenmaier, C.L., Odallo, D., Thuo, M., and Khasiani, S. IEC Field Report Number 8. Johns Hopkins Center for Communication Programs, Baltimore, Maryland, December 1996.
Placed on the Communication Initiative site July 15 2001
Last Updated June 18 2009
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