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Plaza Sesamo - MexicoCountries
Mexico, Puerto Rico, United States
Regions
Global, Africa, Latin America, North America
Programme Summary
Plaza Sésamo is a Spanish-langugage television series for preschool children that premiered in Mexico and Latin America in 1972. The series depicts a colourful neighbourhood, the Plaza, which is home to a mix of families, children, and Muppets. Like its counterpart, Sesame Street, the show intertwines animation, live action films, studio segments, and original music videos that teach basic literacy and numeracy and share basic health information in an effort to help children gain a better understanding of the world around them. Over the years, other media has been developed, including; books, videos, toys, and a Plaza Sésamo theme park in Monterrey, Mexico.
Communication StrategiesPlaza Sésamo uses mass media to entertain children while seeking to educate them. It is produced in Mexico with most of the content specifically tailored to Latin America conditions. Organisers researched the audience to be addressed before the programming was developed. A strong curriculum is at the centre of every episode, with attractive animated characters designed to increase engagement on the part of young viewers. For instance, Pancho Contreras (Pancho) is a furry blue character with yellow eyes and big brown eyebrows who enjoys being different, who knows how to read and write, and who has a strong sense of self-esteem. The emphasis of the programming featuring Pancho and other characters is knowledge, skills, and dialogue. The television programme is 30 minutes long and runs 5 days a week, 50 weeks a year. In 2005, the first of 3 new seasons of Plaza Sésamo Development IssuesEarly Childhood Development, Education, Health. PartnersSesame Workshop, Televisa, Discovery Kids, TeleFutura, HIP TV, UNICEF ContactSesame Workshop
1 Lincoln Plaza New York, NY 10023 USA Tel: (212) 595-3456 O por medio del formato de contacto en la página web de Sesame Workshop. Related SummariesSourceDraft Health Communication Materials UNICEF: 1996; Sesame Workshop website; and emails from June Lee to The Communication Initiative on January 6 and August 21 2006. Placed on the Communication Initiative site June 08 2001 Last Updated August 21 2006 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
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