Early Childhood Development

Where communication and media are central to early childhood development

EARLY CHILDHOOD DEVELOPMENT| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Home » View »
Average Rating: no ratings submitted

Africa Nutrition - 5 Countries

Region

Global, Africa

Programme Summary


A multimedia project whose objectives were to change behavior and to create significant advances in nutritional status in five countries. The strategy involved reaching the parents of young children with messages focussing on specific behavior changes, and reaching family members with more general messages to improve eating practices.

Communication Strategies



Target audiences were mothers and caretakers, fathers and family members, and secondary targets of health care workers and community leaders. Multimedia messages, counseling cards for targeting of messages, radio spots with dialogue programming, reminder sheets, cassettes, posters, a theme song, television documentary, and flip charts.

Development Issues



Child health, nutrition, general health concerns

Key Points



The focus was on five major areas: legislation regarding scale and use of milk and formulas, programs for on job and formal training, communication strategies, improvements to homemade foods, and issues such as food hygiene and child care centers. Obstacles were initially determined in the proper feeding of children and resources available. A significant decrease in nutrition related diseases resulted.

Partners



Office of Nutrition of U.S. Agency for International Development (USAID), Manoff Group, UNICEF, Cooperative for American Relief Everywhere Inc. (CARE), local Ministries of Health, Ministries of Agriculture or Ministries of Community Development.

Contact

UNEP
Send your paintings to:

Asia and the Pacific
UNEP Regional Office for Asia and the Pacific
United Nations Bldg., Rajdamnern Avenue
10th Floor, B-Block
Bangkok 10200, Thailand
Tel: (66-2) 2881870
Fax: (66-2) 2803829
sarabuddhi@un.org

Europe
UNEP Regional Office for Europe
15 Chemin des Anémones, Châtelaine-Genève
1219 Chatelaine, Geneva
Switzerland
Tel: (41-22) 917 82 79
Fax: (41-22) 917 80 24
roe@unep.ch

Latin America and the Caribbean
UNEP Regional Office for Latin America & the Caribbean
Boulevard de los Virreyes No. 155
Col. Lomas Virreyes, CP 11000- Mexico
D.F., Mexico
Tel: (52-55) 5202 6394
Fax: (52-55) 5202 0950
enlace@pnuma.org

North America
UNEP Regional Office for North America
1707 H Street, NW, Suite 300
Washington, D.C 20006
United States
Tel: (1-202) 785 0465
Fax: (1-202) 785 2096
bvd@rona.unep.org

West Asia
UNEP Regional Office for West Asia
P.O. Box 10880
Manama, Kingdom of Bahrain
Tel: (973) 17812752-17812777
Fax: (973) 17825110
uneprowa@unep.org.bh

Africa
UNEP Regional Office for Africa (ROA)
P.O. Box 30552
Nairobi 00100
Kenya
Tel: (254 2) 624 284
Fax: (254 2) 623 928
roainfo@unep.org

For more information contact: Cornelius B Pratt, College of Communication, Arts and Sciences, Michigan State University, East L

Source

A Five Country Weaning Project - Toward a Symmetrical and an Integrated Framework of Norms for Nutrition Communication in Sub-Saharan Africa. C. B Pratt, I. Silva Barbeau, & C. A. Pratt. Journal of Health Communication. Abstracts, Volume 2, Number 1 January - March 1997.


Placed on the Communication Initiative site June 08 2001
Last Updated June 08 2001

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

See who's joined!

Login / Register

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

Development Classifieds

What to Teach First?

When children are first entering school, it is most important to teach: