Ezi Na Uno (Our Family)
This radio programme was designed to convey family planning messages to rural areas where 80% of the population resides. There are very few television sets in rural areas, so radio proved to be the most effective means of communicating messages.
Communication Strategies
52 episodes of a 15 minute mini-drama aired bi-weekly (total broadcast of 130 - reruns included), 2x30-second spots promoting local clinics aired during each bi-weekly broadcast, 2 public service announcements promoting clinics aired 4 times weekly independently of the programme.
Key Points
In the plot of the story, Emeka and Ddeka, a married couple satisfied with four children, receive pressure from Emeka's mother to give her more grandchildren. Obiageli, the woman Emeka's mother wanted him to marry, tries to win him back by offering to bear him children. Family planning sits squarely in the middle of the dramatic tension.
Partners
Ministry of Health of Anambra State, Nigeria, The Johns Hopkins University/Population Communication Services.
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 84-85.
Placed on the Soul Beat Africa site July 16 2001
Last Updated July 22 2009
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