AIDSMark campaigns - which use mass media, peer education, school programmes, community theatre, mobile multi-media events, and training sessions - encourage healthy lifestyles and behaviours while communicating risks. Examples of programmes, which are designed on the basis of the results of quantitiative and qualitative research, include:

In the next five-year phase, AIDSMark continue to develop its MTCT and VCT marketing models. It will also refine communications strategies that address barriers to HIV/AIDS prevention on a regional or global basis. In Africa, for instance, AIDSMark is designing a pan-African campaign addressing key obstacles to behaviour change, such as trust in one's partner. Also planned is an assessment of male circumcision (MC) programmes in Western Kenya and Haiti, followed by a launching of two pilot MC programmes.

HIV/AIDS, Gender, Health, Family Planning, Youth.

According to AIDSMark, the first four and a half years of the original agreement led to an increase in the monthly client flow in the VCT programme in Zimbabwe from 230 to 4,000. AIDSMark now has VCT programs in 14 countries. AIDSMark's pilot MTCT programme in Haiti began in March 2002 by testing 16 women; by May that number reached 400. In addition, AIDSMark assisted nine new countries in 2002: Bolivia, Bosnia, Botswana, Bulgaria, Croatia, El Salvador, Guatemala, Mozambique and Nicaragua.