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Street League - United KingdomRegions
Global, Western Europe
Programme SummaryCommunication StrategiesThe national (London) project team works with regional managers and partner organisations to secure funding for regional sports teams. Regional project teams are then recruited and trained. As of this writing, there are 12 training teams in Newcastle; 16 male teams in Leicester; 10 training teams in Cambridge; and 24 male teams and 12 female teams in London. Leeds and Scotland operations are in the process of being established. SL uses its football programme to build a sense of community and responsibility among participants. Football is, in the words of the organisers, "fun and familiar" to most of the disadvantaged people that the programme tries to reach; therefore, it "represents a low 'fear threshold' to participation". Players are recruited from organisations that have existing relationships with these disadvantaged people. (A New Team Steering Group ensures that the league represents a cross-section of disadvantaged groups within the region.) Players engage in 2 six-month seasons and 2-hour weekly training sessions with coaches who integrate life coaching into sports training. SL provides the venue and equipment. One volunteer team coordinator is assigned to each team. He or she encourages players to attend training sessions, acts as a steward for competitions, and serves as a mentor to players. In preparation for this work, volunteers attend training sessions (i.e, in mentoring), workshops (on topics like managing violence, first aid and sports injuries), and participate in sporting courses. Another strategy is the Lifestyle Development Scheme (LDS), which is optional for participants. An LDS link worker recruits players and plays a mentoring role throughout their participation. Players must continue to train and obtain football training credits to progress through LDS. Activities might include sport and leisure industry training (including core skills of IT, communications, and literacy), training in sports club administration (including fund raising, management, and marketing), and pre-employment training within the sports and leisure industry. Those participating in LDS's Club Development Scheme are supported in setting up a sub-regional SL sports club. SL's programmes incorporate sensitivity to issues of economic development. First, the system involves 3 "bands" to which participants are assigned based on their level of income. Each of the bands is assigned a different level of subsidised participation within the league, ranging from free participation to full charges. Second, SL features a credit scheme that is designed to reinforce commitment and cooperation among team members. One credit is awarded for every attendance at a training session. A collective 15 credits are required per team to participate in competitions, with selected players contributing at least one credit to play. On the basis of these credits, prizes donated by corporate sponsors are awarded at the end of each season. Development IssuesSport, Health, Job Training, Teamwork, Economic Development. PartnersSport England, Football Foundation, Fulham Football Club, Sprito (National Training Organisation), Training for Life, Business in Action in Homelessness, British Sports Trust, Your Story, Awards for All, and University College of London Hospital Trust. ContactStreet League
Tel.: 020 7480 4150 SourcePlaced on the Communication Initiative site July 24 2003 Last Updated July 28 2003 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
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