The Massive Effort Campaign - Global

Established in September, 2001, The Massive Effort Campaign is a global movement that seeks to reduce the incidence of diseases like AIDS, tuberculosis, and malaria among poor people. The campaign's goal is to advocate for and communicate best practices to stimulate social and political change. To that end, the network focusses its activities in three areas:

• Mobilising healthy behaviour
• Global advocacy
• Partnership building

Main Communication Strategies
The Massive Effort supports networks of existing organisations by providing strategic information, best practices, prototype messages, opportunities for collaboration and co-ordination. The website that facilitates this exchange of information is: Massive Effort site.

Specifically, information about online events is organised around major global and regional tuberculosis, malaria and HIV/AIDS days and initiatives (like World TB Day, Drop the Malaria Tax Campaign, International Conference on AIDS, and World AIDS Day). The purpose of this strategy is to provide a platform for activists, affected individuals, and concerned citizens around the world to communicate to others what it is like to live with these diseases. Pictures are provided online. The events page includes a calendar of events on tuberculosis, malaria, and HIV, as well as conferences and training courses on advocacy, partnership building, corporate social responsibility, social marketing and the promotion of healthy behaviour. When possible, photos of events are included along with reports. Those who participate in an event and feel that it may be of interest to the Massive Effort community are encouraged to send digital pictures and a report to event@MassiveEffort.org