The campaign involves special television programming; public service messages; a sexual health website for youth; grassroots events and advocacy opportunities; and a resource and referral service, including a free sexual health guide. The website provides information on where to get tested for HIV and other sexually transmitted infections (STIs), how to connect with peers and peer educators about sexual health issues, where to get facts about how to keep safe, and how to get involved in local initiatives. This site places an emphasis on providing accurate facts, helping youth get tested, and giving youth a voice to speak out on the sexual health issues that they think matter most through forums and other communication initatives.

"MTV's First National Sex Quiz" kicked off the campaign in April 2002. Almost 15 million viewers tuned in for the televised special, and over 700,000 young people took the quiz online. "Sex, School and Scandal" examines the social forces that led to four people being diagnosed as HIV positive after hundreds of those potentially infected were tested in a small, rural community in South Dakota.

Two concerts were held as part of the 90-minute "Staying Alive" televised show. The Cape Town event in South Africa featured Grammy-winning singers and local artists; the Seattle, Washington event featured multi-platinum singers. Both concerts premiered on MTV channels worldwide as a commercial-free special. The special also featured interview segments and public health messages from humanitarians, celebrities and musicians.

Sexual Health, Youth, HIV/AIDS.

MTV won the 'Network of the Year' award at 2nd Annual Cable Positive Pop Awards in New York on February 26, 2003 for most effectively promoting HIV/AIDS awareness, education, and prevention through its original programming.