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Breeze FM

Country

Zambia

Programme Summary

Breeze 99.6 FM is a private community radio station in Chipata, Zambia. The station's coverage is shaped by its public service mission, which involves providing access to useful, relevant, and up-to-date development-related information that will foster growth at personal, family, and community levels. The station has a radius of 120 km, covering Chipata and most of the eastern provinces. The signal also spills over into Malawi, reaching as far as the outskirts of the capital, Lilongwe.

Communication Strategies

The station began test transmissions in October 2002 with a 24-hour music service over 5 days. In 2006 the station extended its broadcasting 18 hours per day, shared equally by English and the local ciNyanja language. (As of January 2009, it broadcasts from 06.00 to 24.00 hours. The hours are in 4 segments: 06.00 to 11.00 English; 11.00 to 15.00 ciNyanja; 15.00 to 19.00 English; and 19.00 to 24.00 ciNyanja). Spot announcements are provided, as are radio magazines and documentaries that last from 5 minutes to 1 hour and cover news, reviews, features, testimonies, interviews, and discussions. Programmes focus on issues meant to be meaningful to community members, and range from HIV/AIDS and health to agriculture and the environment.

According to Breeze FM, although the radio station is technically a commercial station, its mandate is more in line with a community station. Programming is local and community-centred, with presenters and reporters going into the countryside to consult with chiefs and villagers about programming needs and interests, and to interview them for programmes. The station has special days during which it invites the community to get actively involved with the broadcasts. For example, on International Children's Day children do all the presenting; on World AIDS Day, people living with HIV are invited to the studio to tell their stories and answer questions; and on International Women's Day, no men are allowed into the station.

The station has also gone into partnership with Radios for Zambia in order to distribute wind-up radios in villages where radio receivers are scarce. According to the organisers, each radio is managed by a committee comprising two women, one man and one young person, thus helping to ensure that there is shared access to preferred radio programmes.

Development Issues

Health, Media Development, Gender, Rural Development

Key Points

Breeze FM's coverage area includes a total potential listenership of about 700,000 people. According to Breeze FM, the station name is meant to evoke the cool wind that blows over Chipata from the surrounding hills during early mornings and evenings. The radio station's motto is "Lifting the Spirit of the People" in the coverage area, an image meant to suggest the goal of providing them with relevant information on critical development issues that affect their lives.

Breeze FM is owned by Chipata Radio Services. Like other community radio stations, Breeze FM is the product of the liberalisation of the airwaves during the 1990s, which for a long time was a monopoly of the government. The station began airing in 2003. Chipata, formerly Fort Jameson, is located at the eastern tip of Zambia, about 560 km from the capital (Lusaka). It borders Malawi to the east, and the provinces of Mambwe to the west, Lundazi to the north, Katete to the southwest, and Chadiza to the south.

Contact

Mike Daka
Founder/Director
Breeze FM

P.O. Box 511178

Chipata
Zambia
Tel: +260 6 221175
Fax: + 260 221823

Source

Emails from Mike Daka to The Communication Initiative on February 24 2003, March 4 2003, and January 26 2009; Developing Radio Partners: Guidebook on Sustainability [PDF]; and Communication for Empowerment: Developing Media Strategies in Support of Vulnerable Groups [PDF] on November 3 2008.


Placed on the Communication Initiative site April 13 2003
Last Updated January 26 2009



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COMMENTS POSTED


Thank you for this page. It has helped us find important contacts. It is nice also to know that the page is well updated.

Great to read about your excellent work.I think your motto"Lifting the Spirit of the People" is a great choice.

I cant wait to visit Chipata in May/June 2005

Norman Chipakupaku
Scotland

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