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Communication for Effective Social Services Delivery (CESSD) - PakistanCountry
Pakistan
Programme SummaryCommunication StrategiesIn its design and implementation, CESSD worked with the GoP to improve communication skills and systems to document, disseminate, and support the adoption of best practices in the area of social service delivery. For instance, Citizen Community Boards were provided with information so that they might have more input into village planning and effective volunteer monitoring of the working of their local governments. The focus was on providing citizens with the tools needed to record, identify, and disseminate successful examples of collaboration between citizens and government. These examples, it was hoped, would demonstrate the possibility of overcoming vested interests and making governments accountable to their communities. In order to address communication needs related to the change in social services delivery, CESSD conducted research and pre-testing of messages and media to figure out how best to address the needs of the people. Four districts in North-West Frontier Province (NWFP) (Abbottabad, Bannu, Nowshera, and Swat) provided input on the development and refinement of printed materials (like pamphlets, flyers, and newsletters), media campaigns (conducted, for instance, on community radio), and activities (like popular theatre. Through these channels, lessons learned and case studies about the practice of local government were communicated across districts and up to provincial and federal decision-makers. In addition, the project focussed on capacity-building efforts. CESSD offered action-based learning opportunities that took into account the particular organisational, political, cultural, and religious context. CESSD staff acted only as facilitators, with the learners setting the curriculum and many other features of the learning experience. Local councilors, members of Citizen Community Boards and civil society groups, government functionaries, and interested citizens used these sessions to learn how to communicate with each other and with the community at large. Development IssuesSocial Service Delivery, Political Development. PartnersCESSD, GoP, Cowater International, Federal Planning Commission. Funder: CIDA. ContactZahid Elahi
Deputy Field Manager SourceLetter sent from Zahid Elahi to The Communication Initiative on November 12, 2002; and bilateral projects page on CIDA site. Placed on the Communication Initiative site January 05 2003 Last Updated October 04 2007 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTEDTop 5 Related Pages for this Summary |
Special FocusNewspapers and Democracy
How central to democracy are newspapers - some of which are being lost to budget cuts and other changes - as opposed to blogs, YouTube, emails, text messaging, twittering, and the like?
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As your goodself know the culture of our country. Please try
to make some creative ideas for smart working of Local Govt.
system. As you know the first system was introduced in the regime of Field Marshal Ayub Khan and failed. Next, introduced during General Zia ul Haq regime and failed due to many reasons. Now this Local Govt. Ordinance 2001 was introduced and uptill now I have seen many drawback. We have to make efforts input education and abilities of communication at our gross root level.
It should be better to be practical to make a similar type of plans, as implemented by Distt:, Tehsil, Union Council as well as by CCBs and if possible to built it just in other place and compare with by cost value, durability and implemented and also show them how to plan, organize and implement and also show them the way of transprancy.