Conservation International's Public Service Ad Campaign - United States

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Region

Global, Africa, North America

Programme Summary

This television campaign highlights the importance of biodiversity for a healthy planet. Entitled "One Percent Can Make All The Difference In The World", the public service campaign features American actor and Conservation International (CI) board member Harrison Ford.

Communication Strategies

This campaign, which airs on American TV, compares the human heart to the Earth's vital biological regions. It is made up of both broadcast and print components, which may be viewed by visiting the Conservation International site.

Development Issues

Environment.

Partners

Arnhold and S. Bleichroeder, Inc., Aveda Corporation, Banc of America Securities LLC, Bank of America, Bitumenes Orinoco, S.A., Busch Entertainment Corporation, Cemex, S.A. de C.V., Chiquita Brands International, Citigroup Foundation, Croda, Inc., Discovery Communications, Inc., ExxonMobil Foundation, Ford Motor Company, The Franklin Mint, Gap Inc., Green Mountain Coffee Roasters, Home Box Office, Insignia/ESG, Inc., Intel Corporation, J.P. Morgan Chase and Company, Keidanren Nature Conservation Fund, McDonalds Corporation, Sony Pictures Entertainment, Starbucks Coffee Company, United Airlines Foundation, and The Walt Disney Company Foundation.

Contact

Jason Anderson
1919 M Street, NW Suite 600
Washington, DC 20036
Tel.: (202) 912-1464
Tel. (tollfree: US): (800) 406-2306
j.anderson@conservation.org
Conservation International site.

Arnhold and S. Bleichroeder, Inc., Aveda Corporation, Banc of America Securities LLC, Bank of America, Bitumenes Orinoco, S.A.,