Kuelewana Ni Kuzungumza - Kenya
This radio soap opera was developed in 1992 under a project known popularly as the "Haki Yako" ("It's your right!") project in order to increase the number of client visits to family planning providers and to increase the percentage of family planning users who continue use for at least one year from 67 to 75 percent.
Communication Strategies
Kuelewana Ni Kuzungumza ('Understanding through Discussion') was produced and broadcast in Swahili once a week on the national radio station. In addition, the project aired 10 radio spots encouraging partners to discuss family planning or reassuring the public that modern methods are safe, and that service providers are well-trained, caring, and trustworthy. The programme and spots told interested couples to visit family planning services.
To promote the programme, special events were held in which the radio soap opera characters visited clinics in four parts of the country. Celebrations featuring music, dancing, drama and speeches by local and national dignitaries were staged in four urban centers: Nairobi, Mombassa, Kisumu and Nyeri.
All family planing providers in the country received four leaflets on family planing methods and flipcharts (in Swahili and English) to help explain the methods. In addition, clinic providers received two posters. A community-based distributor's manual, reference handbook and training-of-trainers guides were also developed under the project.
In total, the project consisted of:
- 76 30-minute episodes of Kuelewana Ni Kuzungumza ('Understanding through Discussion')
- 10 radio spots
- 2 television spots
- 4 methods leaflets, 1,150,000 copies total
- 2 flipcharts, 5,830 copies total
- Newspaper advertisements
Key Points
National Council for Population and Development (NCPD), Family Planning Association of Kenya (FPAK), and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP).
Partners
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project
Placed on the Communication Initiative site July 17 2001
Last Updated June 18 2009
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