The Radio Communication Project (RCP) consisted of 4 mass media components, including: Two "enter-educate-based" radio dramas; one intended for the general public & one for health providers while two short radio spots promoted the drama & its key themes. The RCP was supplemented by print materials (e.g. flipcharts, posters, & pamphlets) distributed through health posts. All campaign components were broadcast or printed in Nepali.

Health, Women, Family Planning.

The 2 radio dramas were felt to be the cornerstone of the project. Cut Your Coat According to Your Cloth was the general public drama which was broadcast nationally each week of December, 1995. The programme aimed to "improve public perceptions of health workers, promote spousal communication regarding fertility & reposition contraception away from its historically narrow association with sterilization & toward the broader notion of the 'Well-Planned Family'". The series modelled men & women actively engaged in health discussions, in hopes that the drama would encourage similar interpersonal communication of health issues among its listeners. The RCP was felt to have a positive effect as it initiated meaningful conversation among Nepalese women on the topic of contraception, carrying the programme message that much further. Service Brings Reward was designed chiefly for health providers as a distance education programme.