"Talk to your wife about family planning", was the ultimate goal here. Activities and materials varied for men, women, and religious leaders. For men there was a radio soap opera entitled La Vie N'est Pas Compliquee, radio programmes in local language, radio spots, an enter-educate humorous cassette, traditional music contests, community mobilisation events and billboards, posters, brochure and promotional materials. Women were addressed through radio programmes, radio spots and community mobilisation events while religious leaders viewed a video in local language showing religious leaders discussing family planning and other reproductive health (RH) issues against the background of Islamic texts, in addition to a FP brochure, a poster and religious leaders conferenes. Service providers used a counseling poster, an infection prevention poster, a contraceptive sample case, flipcharts on FP, AIDS, childhood disintegrative disorder (CDD) and adolescents, brochures, and a wooden phallus. It was a multi-media campaign to reach as many people as possible with repeated messages to drive the FP message home.

Health, Family Planning, Gender.

The campaign was built on the P Process: Analysis, strategic design, development/pretesting/production, management/implementation/monitoring and impact evaluation which influences future changes in strategic design. The analysis portion of the campaign revealed a srong pronatalist attitude among married couples, poor knowledge about FP, little use of contraception, limited spousal communication about FP and that men were the predominant decision-makers regarding contraceptive use. The goal of the programme was to educate on modern FP methods (particularly men), increase spousal communication with regards to FP, increase favourable attitudes to small family size and increase contracteptive use. In a population of 8 million, there is a high illiteracy rate: 66% male and 83% female. Preceding and following the campaign period of October 1999 - May 2000, baseline and follow-up surveys were conducted to determine the impact of the programme.