Three phases to this programme so far: 1) 2 years of organisational research, identification of management and artistic talent, production, testing and evaluation of pilot episode and materials; 2) 5 years of further research, development of partnerships for dissemination, outreach activities, and production of 11 additional film episodes based on the research; 3) In 1998, mass dissemination and utilization of Meena materials at the regional and national levels. Script solutions came from South Asian people themselves, through in-depth formative research, making the films more acceptable, culturally relevant and entertaining to the target audiences.

Child rights, girls rights.

A 13-part film animation series created to engage, challenge, and entertain people. The character of Meena was created to serve as a role model, with the issue content of the films established through extensive research with audiences of children, adults, and families -- both urban and rural -- in South Asia. Possiblities for expansion of this programme include a Meena Foundation, commercialised marketing of Meena products, and the production of a second film series.