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Ushikwapo Shikamana - Kenya

Country

Kenya

Region

Global, Africa

Programme Summary

"Ushikwapo Shikamana", an entertainment-education radio soap opera, was originally aired between 1987 and 1989. In November, 1998 new segments of the soap opera began airing over Kenyan Broadcasting Corporation (KBC) airwaves.

Communication Strategies

The radio programme is now aired Monday and Wednesday with an omnibus on Saturday with back-to-back episodes. Plots revolve around 3 major settings in order to appeal to a wide range of audiences: urban ( a wealthy city littered with crime, loneliness, promiscuity and drug trafficking), peri-urban (a location with a myriad of problems including poverty, poor housing, and inadequate social services), and rural (a culturally conservative village which has a few individuals working together in order to change it). Characters move in and out of these locales as they try to negotiate their place in the world.

Development Issues

HIV/AIDS, Women's Rights, Sexual & Reproductive Health, Family Equity, Community action, Teen Pregnancy, Female Circumcision, Family Planning.

Key Points

Population Communications International (PCI) is working with a team of local researchers and intended to implement a monitoring plan for evaluation purposes beginning in January 1999.

Partners

PCI and Kenyan writers.

Source

Letter from Kate Randolph to The Communication Initiative.


Placed on the Communication Initiative site August 14 2003
Last Updated August 14 2003

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