Programme Summary:
Radio Icengelo is a community based radio station which aims to reach grassroots, the people who have no way of expressing themselves. It is a Catholic radio station that has four aims, to evangelise, educate, inform, and entertain. By knowing the audience and their environment, this community radio station effectively reaches out to people and received positive response.
Communication Strategies:
This is a radio programme which reaches out at the grassroots level to address issues facing society. Evaluation by the radio station and by the community.
Development Issues:
Grassroots communication, women's issues, AIDS, self-reliance, unemployment.
Key Points:
Credibility and trust by listeners is earned, not demanded because people feel that Radio Icengelo is theirs. The radio attempts to have the maximum participation from the community. The idea is that participation and empowerment of the people creates economic, political, cultural, moral, and social change.
Partner Text:
PANOS.
Contact Info:
Source:
Broadcasting and Society - Forum on Broadcasting in Zambia. Published by The Panos Institute Centre for Public and Policy Debate for Southern Africa. Pages 31-33.