Radio Icengelo
Radio Icengelo is a community based radio station which aims to reach grassroots, the people who have no way of expressing themselves. It is a Catholic radio station that has four aims, to evangelise, educate, inform, and entertain. By knowing the audience and their environment, this community radio station effectively reaches out to people and received positive response.
Communication Strategies
This is a radio programme which reaches out at the grassroots level to address issues facing society. Evaluation by the radio station and by the community.
Development Issues
Grassroots communication, women's issues, AIDS, self-reliance, unemployment.
Key Points
Credibility and trust by listeners is earned, not demanded because people feel that Radio Icengelo is theirs. The radio attempts to have the maximum participation from the community. The idea is that participation and empowerment of the people creates economic, political, cultural, moral, and social change.
Source
Broadcasting and Society - Forum on Broadcasting in Zambia. Published by The Panos Institute Centre for Public and Policy Debate for Southern Africa. Pages 31-33.
Placed on the Soul Beat Africa site July 09 2001
Last Updated June 10 2008
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COMMENTS POSTED
The Radio Station should
The Radio Station should continue to fearlessly explain in simple terms to the grassroots the issues affecting the nation. In particular, I'm impressed with FFB's programme " uleeta pabwingi toonaula". The programme " amapinda ne nsoselo" is equally educative culturally etc.
I want radio icengelo station 89.10fm
ARE YOU IN POSITION TO INCLUDE A RADIO ICENGELO WEB SITE FOR THE LATEST NEWS IN THE COMMUNITY, ESPECIALLY NOW DURING THE TRIPARTE ELECTIONS ( 28-29 SEPT 06)
Friday Chibwe
Editor's note: If we knew of the Radio Icengelo website, we would definitely include it. We have not been able to find it online as yet.