SOUL BEAT : Community Radio

Where community radio is central to Africa's social and economic development

COMMUNITY RADIO| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Radio Icengelo

Country

Zambia

Region

Africa

Programme Summary

Radio Icengelo is a community based radio station which aims to reach grassroots, the people who have no way of expressing themselves. It is a Catholic radio station that has four aims, to evangelise, educate, inform, and entertain. By knowing the audience and their environment, this community radio station effectively reaches out to people and received positive response.

Communication Strategies

This is a radio programme which reaches out at the grassroots level to address issues facing society. Evaluation by the radio station and by the community.

Development Issues

Grassroots communication, women's issues, AIDS, self-reliance, unemployment.

Key Points

Credibility and trust by listeners is earned, not demanded because people feel that Radio Icengelo is theirs. The radio attempts to have the maximum participation from the community. The idea is that participation and empowerment of the people creates economic, political, cultural, moral, and social change.

Partners

PANOS.

Contact

Fackson Banda
SAB Miller Chair of Media and Democracy
School of Journalism & Media Studies

Rhodes University

South Africa

Source

Broadcasting and Society - Forum on Broadcasting in Zambia. Published by The Panos Institute Centre for Public and Policy Debate for Southern Africa. Pages 31-33.


Placed on the Soul Beat Africa site July 09 2001
Last Updated June 10 2008

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

Register and Participate

Subscribe to Soul Beat e-mag, Get poll results, Contribute to Forums, etc...
New to CI? » Start here

Development Classifieds

Managing Radio Stations

How are community radio stations in Africa managing to sustain themselves?