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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Radio Icengelo

Country

Zambia

Region

Africa

Programme Summary

Radio Icengelo is a community based radio station which aims to reach grassroots, the people who have no way of expressing themselves. It is a Catholic radio station that has four aims, to evangelise, educate, inform, and entertain. By knowing the audience and their environment, this community radio station effectively reaches out to people and received positive response.

Communication Strategies

This is a radio programme which reaches out at the grassroots level to address issues facing society. Evaluation by the radio station and by the community.

Development Issues

Grassroots communication, women's issues, AIDS, self-reliance, unemployment.

Key Points

Credibility and trust by listeners is earned, not demanded because people feel that Radio Icengelo is theirs. The radio attempts to have the maximum participation from the community. The idea is that participation and empowerment of the people creates economic, political, cultural, moral, and social change.

Partners

PANOS.

Contact

Fackson Banda
SAB Miller Chair of Media and Democracy
School of Journalism & Media Studies

Rhodes University

South Africa
f.banda@ru.ac.za

Source

Broadcasting and Society - Forum on Broadcasting in Zambia. Published by The Panos Institute Centre for Public and Policy Debate for Southern Africa. Pages 31-33.


Placed on the Communication Initiative site July 09 2001
Last Updated June 10 2008

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Development Classifieds

Culturally Effective Strategies

If culturally delicate HIV/AIDS factors such as male circumcision or fewer multiple concurrent partners are to be effectively addressed, which communication strategies are most required? [choose a maximum of 3]