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Straight Talk Foundation - UgandaCountryUganda RegionGlobal, Africa Programme SummaryStraight Talk Foundation (STF) is a Ugandan non-governmental organisation (NGO) that aims to foster safer sexual and reproductive health practices among in- and out-of-school adolescents through newspapers, radio programmes, outreach and training. The STF objective is to contribute to the improved mental, social and physical development of Ugandan adolescents aged from 10-19 and young adults aged 20-24. The programme aims to keep its audience safe from sexually transmitted infections (STIs) and HIV/AIDS, as well as to prevent early/unwanted pregnancy. In addition, STF works to help young people manage challenging circumstances such as conflict and deprivation through its communications projects. The Foundation's main communication tools are its newspapers and radio show, which are primarily for its intended audience. However, it also strives to forge other communication links by distributing its publications to other NGOs and community-based organisations (CBOs) working in related areas. Communication StrategiesSTF works with and for adolescents in an attempt to keep them safe from STIs and unwanted pregnancies by producing behavioural change communication (BCC) materials for them, as well as for the adults in their lives. Information is communicated through print communication, radio programmes, and outreach and training. Specifically, STF's age-appropriate, adolescent-driven newspapers are sent to schools and further distributed by CBOs, NGOs and churches; they are also inserted into the local newspaper, The New Vision. The magazines focus on information about sexual and reproductive health and often contain articles written for youth, by youth. They are published in some local languages to reach as wide an audience as possible. These newspapers include: The radio component of STF's work consists of a weekly, 30-minute "edutainment" radio programme that is for and by young people. Launched in May 1999, the show is broadcast in 11 languages on 29 FM stations strategically located in different parts of the country. To produce the show, STF's radio team travels all over the country, interviewing adolescents (in places ranging from schools to markets, homes to streets) and recording their views on different issues. The team also carries out focus group discussions (FGDs) and post-tests in order to seek listeners' input. Scriptwriting and studio production take place at the STF premises. Featuring music, the shows are hosted by youthful radio journalists. A doctor, counsellor, parent/teacher is featured on every programme to give advice. Once a month, a programme is dedicated to listeners' questions (questions that are not run on air are answered through the mail). Topics include: condoms, sugar daddies, menstruation, HIV testing, STI prevention and treatment, relationships, alcohol abuse, and other issues that are raised by adolescents through their letters. A weekly competition quiz is held; prizes include radios, bicycles, clocks, calculators, torches, flasks, T-shirts and stickers. These programmes are used to reach in- and out-of-school adolescents - especially those who cannot reach or who have no access to Straight Talk newspapers - with Straight Talk messages. STF's outreach and training programme (OTP) involves face-to-face communication, which complements the newspapers and radio programmes. It aims to create a supportive environment for young people by reaching out to parents, teachers, and adolescents themselves. OTP includes the following components: Development IssuesYouth, Family Planning, Health, HIV/AIDS. Key PointsSTF originated out of the youth-run "Straight Talk" newspaper that was first published in 1993 with funding from UNICEF. With a focus on sexual health and HIV/AIDS issues, the newspaper was launched to increase discussion and debate about sexual health issues between young people through their own forum, in a language to which they could relate. (Organisers say that previous projects implemented in Uganda - a place with great challenges but also very open approaches to dealing with these problems - failed to reach their intended audiences because the language used was not one which youth could relate to; messages were not well received.) In its early years, this paper was published 4 times per year, and included: an editorial page, pages of letters for young people requesting information and comments, cartoons, crosswords, competitions on other youth themes, news articles on recent health issues including statistics, programming interventions and comments on new stories. According to an impact assessment survey conducted in 2005, out of the 2,137 adolescents interviewed: PartnersMinistry of Education, New Vision newspaper, the Ministry of Health, World Vision, Mildmay Center. ContactCatherine Watson
Straight Talk Foundation - Uganda 45 Bukoto Str. Kamwokya P. O. Box 22366 Kampala Uganda Tel: +256 312 262 030/1 Fax: +256 41 534 858 strtalk@straight-talk.or.ug strtalk@imul.com Straight Talk Foundation website SourceDraft Health Communication Materials UNICEF: 1996; "Uganda: Organizational Linkages and Partnerships in Communication", by Rosamond Bakari; and Straight Talk Foundation website on March 8 2007. Placed on the Communication Initiative site September 15 2000 Last Updated March 09 2007 |
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