HIV / AIDS

Where communication and media are central to the eradication of HIV/AIDS

HIV / AIDS| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
You need to be a registered and logged-in CI user to apply for participation:
Please Sign-In or Sign-Up

Average Rating: 4.5 out of 5 (2 ratings submitted)

Thabyegone Ywa - Burma

Country

Burma Myanmar

Region

Global, South East and East Asia

Programme Summary

In November 2003, the BBC World Service Trust first broadcast a Burmese-language educational radio drama series called Thabyegone Ywa (Eugenia Tree Village). The programmes are intended to reach the estimated 10-16 million people every week listening to the BBC Burmese Service and will aim to develop and increase that audience, with a special focus on Burma's rural population. The objective of the project is to raise awareness about poverty-related health issues including HIV/AIDS and to provide information about and practical solutions for everyday healthcare problems impacting Burma's poor. An additional key goal is to challenge stigmatisation and encourage families and communities to accept and help people living with HIV/AIDS (PLWHA).

Communication Strategies

Set in a fictional small village in Bago Province in lower Burma, the twice-weekly, 15-minute episodes use drama to raise awareness and promote behaviour change. Key messages propose home-based care as a viable option for caring for PLWHA. Through the reactions of the villagers to one character living with HIV and his family, misconceptions are exposed, stigma is challenged, and (hopefully) fears are allayed. The idea is that the audience will learn along with the characters about such issues as prevention, transmission, counselling, community care, living positively with AIDS, and dignified preparations for death. The drama aims to tell and show the story as it is, in the language of the people who are affected, to the end of promoting tolerance and understanding.


Community participation and feedback have been and continue to be key to this project at all stages. First, from April through September 2003, organisers conducted intensive training, development, and research with a team of 30 Burmese-born staff. Health education and story design was researched with in-country organisations and NGOs. A team of 5 writers created characters from collected personal stories of villagers living in the Bago area. In October, pilot episodes were tested with the intended audience and with medical advisors. Further, monthly production schedules enable the research team to continually revise stories, with the goal of making the programme responsive to the changing experiences and perspectives of rural Burmese.


The BBC World Service Trust will produce over 72 programmes in Burmese over 6 months. Broadcast is from London (on Fridays and Saturdays at 20.40 Burmese Time; 14.10 GMT; and in an Omnibus version on Sundays) and on the shortwave frequencies of the BBC Burmese Service. Several episodes may be listened to (in Burmese) on the BBC World Service Trust website. The project also provides printed health leaflets to support the drama's messages.

Development Issues

Health, HIV/AIDS.

Key Points

According to the Project Director, many people in Burma are fearful of, and thus reject, PLWHA: "There is anecdotal evidence that if somebody contracts either TB or HIV... you will find people are put in outbuildings at the end of the garden and only parents will go and feed them. We want to raise awareness that they can still play a role in society."


Early response to the series has been positive. One listener said, "You can't talk openly about HIV, or things about it in Burma. But you can with this programme - that's what I like about it."

Partners

Supported by the Department for International Development (DfID).

Contact

Tim Williams
Project Director
BBC World Service Trust
904 NE Bush House
Strand, London W2CB 4PH UK
Tel.: 44 20 7557 3974
Fax: 44 20 7378 1622
tim.williams@bbc.co.uk


Placed on the Communication Initiative site February 02 2004
Last Updated October 04 2007

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

Register and Participate

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

User login

Development Classifieds

Poll