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3 Continents Film Festival - Africa, Latin America, and AsiaCountrySouth Africa RegionGlobal, Latin America, Africa, South Asia Programme SummaryIn September 2003, the 3 Continents Film Festival was held in South Africa to showcase political cinema from Africa, Latin America, and Asia. The programme used the medium of film and video - in concert with community-based discussion forums held after the screenings - to highlight issues of democratisation and human rights while raising awareness about HIV/AIDS, gender issues, economic justice, and environmental sustainability. Through various customised programmes and marketing initiatives, the festival was designed to reach city dwellers, civil society organisations, rural residents, township residents, teachers, trade union members, and government officials in South Africa. The festival had 3 components: township-based screenings and workshops; a tertiary road show; and a rural and urban film festival. Communication StrategiesThe philosophy and approach of this programme may be described as follows:
In order to ensure that the films reached a broad range of audiences, organisers used a multi-faceted screening approach. Screenings were held at universities and in townships, urban areas, and rural areas. The latter outreach was accomplished through the use of mobile units to screen films in rural, Western Cape province communities (after consultation with provincial governments and community-based organisations). The screenings featured films on environmental awareness, sexual harassment, socio-economic rights, women's issues, HIV/AIDS, self-determination, democracy, civil liberties, and transitional justice. Prior to the festival, organisers stated that their goal was to show half of the films from the African continent, with a large proportion of that half being films from Southern African countries alone. Engaging the South African community in discussions about the themes highlighted in the film was a key programme strategy. For instance, at each of the universities at which films were screened, corresponding seminars were held addressing specific films but also generally addressing various human rights themes as presented in these films. Similar facilitated forums were held after screenings in rural areas. This programme also used the Internet to broaden access to the films. On a continuing basis, visitors to the 3 Continents Festival site may download and view films (click on a continent to view a list of films). Development IssuesRights, Democratic Values. Key PointsOrganisers explain that, "In many ways, South Africa must be viewed as an emerging democracy with an aspirant human rights culture that needs to be nurtured and promoted through a variety of mediums. One of the most powerful ways to foster a human rights culture in this country and transmit positive messages about democratic values is through popular cultural and in particular through the visual medium of film and video." The Festival is an expansion of the educational and outreach programme of Lawyers for Human Rights. PartnersLawyers for Human Rights, Uhuru Productions, Guateng Film Office, Film Resources Unit, Alex Arts Film Festival, and Sharpeville Heritage Day Film Festival. ContactKaram Jeet Singh
3 Continents Film Festival Co-ordinator Tel.: (073) 204 1297 Karam@lhr.org.za 3 Continents Festival site Placed on the Soul Beat Africa site November 25 2003. Lawyers for Human Rights, Uhuru Productions, Guateng Film Office, Film Resources Unit, Alex Arts Film Festival, and Sharpeville
SourcePresentation at the 2003 SACOD Communication for Development Forum on November 11 2003; and the 3 Continents Festival site. Placed on the Communication Initiative site January 11 2004 Last Updated January 11 2004 |
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