Early Childhood Development

Where communication and media are central to early childhood development


Average Rating: no ratings submitted

Broadcasting for Child Survival - Global

Regions

Global, Africa

Programme Summary


The Association of Broadcasters for Child Survival (ABCS) was formed as a result of a four-day seminar hosted by the Voice of America in Washington, DC, USA in April of 1998. They have designed an international web page to encourage the exchange of ideas and expertise among broadcasters, health communicators, and governmental and non-governmental organisations. Together these groups will develop programming for child health and behavior change interventions.

Communication Strategies



Members of ABCS collaborate on programming, share information, and pool resources. They have created one-minute Public Service Announcements to promote awareness of issues of child survival.

Development Issues



Children, youth, child rights, health.

Key Points



"Although news broadcasts inform much of the world about critical health concerns in times of crisis, child survival programming should be featured mor regularly on local and international broadcasts. News features, redio dramas, call-in programs and public service announcements have proven effective in dissemminating information to parents, health care providers and other care givers. Radio is a highly effective, cost-effiecient medium for transmitting information to populations plagued by high rates of child and infant mortality. With ten radio receivers to every one television set, radio reaches even the most inaccessible areas, in the listeners' languages."

Contact

Zane Ibrahim, President, ABCS, PO Box 13290, Mowbray 7705, South Africa

Phone: +27+21 448 5450

fax: +27+21 448 5451

email: bush @gem.co.za

VOA Website.

Source

Letter from the ABCS and Voice of America web site.


Placed on the Communication Initiative site November 15 1999
Last Updated June 04 2001



How useful did you find the knowledge and contacts on this page to your work?


0
No votes yet
Your rating: None

Help Seed The CI Network

Jobs and more...

Poll: Marginalised Young Girls

What is the most persistent problem facing marginalised female children?