ICT for Development

Where information and communication technologies are central to social and economic development

ICT for Development| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Average Rating: 3.33 out of 5 (3 ratings submitted)

African Radio Drama Association (ARDA)

Country

Nigeria

Region

Global, Africa, South Asia

Programme Summary

The African Radio Drama Association (ARDA) Nigeria broadcasts radio serial dramas on democracy and good governance on several radio stations throughout the country.

Communication Strategies

"Rainbow City" is a Pidgin English soap about life in a big city and about people struggling daily to survive but also understanding the new social and political dispensation of democracy. It weaves concepts of scrutiny, transparency, leadership, civic rights and responsibility, patriotism and respect for the rule of the law into intrigue, suspense and drama. Click here to listen to this programme on the ARDA website.

A second radio soap called "Asuba ta Gari" or "New Dawn" was broadcast in the Hausa language. This serial used infotainment and edu-tainment concepts to address issues of women's human rights under Muslim laws, in addition to problems of corruption and accountability in a democratic society. For a time, it aired on Deutsche Welle, thus taking the programme to the international airwaves.

Development Issues

Economic Development, Political Development, Women, Rights, Gender.

Partners

Funded by the Ford Foundation.

Contact

Dr. (Mrs.) Data Phido
Program Director
Dphido@ardabroadcasting.org
Ekaete Dolor
Project Admin Assistant
Edolor@ardabroadcasting.org
The African Radio Drama Association (ARDA)
Plot 211
Muri Okunola Street
Victoria Island
Lagos, Nigeria
Tel.: (234) 1 4705390
Fax: (234) 1 2621930
info@ardabroadcasting.org
ARDA website

Source

Letter from Data Phido to The Communication Initiative, and comment received through The Communication Initiative's Page Review process on November 2 2004.


Placed on the Communication Initiative site July 16 1999
Last Updated November 08 2004

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

Login / Register

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

Development Classifieds

Local Language Materials?

How important are efforts to translate internet materials into local languages?