HIV / AIDS

Where communication and media are central to the eradication of HIV/AIDS
Home » View »
Average Rating: no ratings submitted

"Rahi Mathwale" - India

Country

India

Regions

Global, South Asia

Programme Summary


All India Radio Bhopal broadcast a one hour entertainment/education AIDS programme for truck drivers from July 1998 until January 1999.

Communication Strategies



The programme was broadcast between 11pm and midnight from 19 radio stations in the state. Consisted of 5 parts: 1) Hook truck drivers to the broadcast using Hindi film songs which had been suggested by them. 2) Broadcast messages on AIDS in between programmes 3) Interview truck drivers at roadside restaurants about sexual habits - broadcast with interviews with medical community about answers to same. 4) Broadcast live interviews using mobile phones, advise use of condoms. 5) Introduce programmes to families of truck drivers - broadcast their concerns.

Development Issues



HIV/AIDS, health.

Key Points



Hooking the truck drivers to the programme with the use of popular Hindi film songs was key to the success of this programme. Programme was discontinued due to cost of mobile phones, logistic problems and lack of training a large number of broadcasters.

Partners



Dr. R. Sreedher, the Madhya Pradesh AIDS control organisation, the National Aids Control organisation, New Delhi.

Contact


Dr. R. Sreedher, Director, Electronic media production centre, Indira Gandhi National open university, Maidan Garhi, New Delhi

Telefax 011-6857079

Direct:011-6868299

PABX 857063

e-mail: sreeder@hotmail.com OR

empc7@del3.nsnl.net.in

Source

Letter from Dr. Sreedher to The Communication Initiative.


Placed on the Communication Initiative site July 16 1999
Last Updated June 13 2001


How useful did you find the knowledge and contacts on this page to your work?


0
No votes yet
Your rating: None

Post your comments (review comments from others below):

Help Seed The CI Network

See who's joined!

Jobs and more...

HIV Media Exposure Risks

What reception or risks do HIV-positive people in your community face when their status is exposed in the media? (You may choose more than one; please add clarifying comments.)