The EEMP considers itself a catalyst in transferring information. By using film and television, the organisation engages in various projects and partnerships in an effort to get as much information as quickly as possible into the hands of those groups and organisations that can use it to foster environmental education and to promote more sustainable approaches to development. The idea is that "Information centers are like building pipeline systems. Once in place they can be used for more than only environmental information - for example, for public health education projects." The particular activities and approaches of these centres - such as the China CESDRRC Centre, the China HIV/AIDS Information Network (CHAIN), and the Mongolia Video Duplication Project - are described in more detail on the EEMP website.

The EEMP is dedicated not only to research and collaborative learning in sustainable development and public health subjects, but also works to produce, gather, and distribute audio-visual materials that are designed to raise environmental consciousness. The EEMP collaborates with various developmental organisations in the region, providing programming on environmental subjects for broadcast and offering training in the use of mass media for environmental education. The EEMP works centrally in the medium of film; the organisation has produced films on such subjects as poverty alleviation, migration, biodiversity, desertification, and wetlands (China), the energy problem and women's issues (Mongolia), sea pollution, water management, flood control, and traditional chinese medicine & conservation.

Environmental Education, Sustainable Development.

EEMP was created and is maintained by volunteers with a small core of paid staff. In 1997, the EEMP - then known as the Environmental Education Television Project for China (EETPC) - began bringing Television Trust for the Environment (TVE) films to China. This involved arranging copyrights, logistics, translation, dubbing, and distribution for broadcast and beyond. The EETPC was also involved in production of various TVE films for broadcast on BBC.