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Development Broadcasting Unit - MalawiCountryMalawi RegionGlobal, Africa Programme SummaryThe United Kingdom (UK)-based Radio for Development (RfD) launched this project in September 1999, with the aim of establishing a sustainable framework for a broadcast dialogue about civil rights and citizenship in Malawi. Communication StrategiesDevelopment Broadcasting Unit (DBU) has established a network of Radio Listening Clubs (RLCs) who are supported through training and mobilisation activities to generate content for a 50-part radio series called 'Kanthu N'Khama'. The 30-minute weekly programme consists of three main segments: The project has also implemented a number of additional activities, including training in rural animation techniques and communication planning models to strengthen capacity within Malawi Broadcasting Corporation (MBC) for development concerned programming and community access. Thus the creation of the DBU as a repository for such capacity within the institution. The idea was to create democratised structures at three levels:
Development Issues Key PointsThe rationale for the project lay in the ratification of the Communications Bill in 1998, which paved the way for the state broadcaster, MBC, to operate in accordance with democratic principles, including the participation of civil society in determining the content of broadcast material. RfD aims, therefore, to work with MBC to democratise their communication structures. The structures will provide the corporation with a sustainable resource through which community-generated programmes will be produced. This will encourage a participatory, needs-based approach to communication and support democratic development through creating effective dialogue between civil society, the media and politicians. Through its first project (the Civic Education programme), the DBU has provided 30 communities with leadership and participation management skills, basic rights training and basic radio production skills which has led to more than 200 dialogues between these communities and about 60 service providers drawn from the public and private sector and civil society at large. In approximately 60% of cases these dialogues have resulted in the extension of service or an amendment in policy. The more than 100 radio programmes produced and broadcast by the DBU so far has also led to the establishment of a further 35 self-initiated RLCs across the country. PartnersImplemented by Radio for Development (RfD), a UK-based consultancy in collaboration with the Malawi Broadcasting Corporation (MBC), with support by the Department for International Development (DFID). There is also an advisory panel of 12 made up of civil society and goverment stakeholders. ContactSourceEmails from Aida Opoku-Mensah and Mary Myers to The Communication Initiative on February 18 2002 and May 23 2007, respectively. Placed on the Communication Initiative site May 02 2002 Last Updated May 24 2007 |
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