The activities focus on supporting the media sector in developing countries, including print and radio projects, education and training of journalists and the establishment of independent press and media centers. This includes “spreading the word”, strengthening public participation, and communicating knowledge in a way that allows a group to feel empowered and become involved in the issue. Other communication genres include cartoons, soap operas, and theatre.

Economic development, political development, media development, strategy, rights.

The strategy promotes: respect of human rights; good conduct of government; improvement of civil society; awareness of the cultural importance of the media; and a political forum benefiting the process of democratization. The Danish School of Journalism has contributed, providing students with “critical journalism” skills such as verification of information, narrative techniques, rules of integrity and responsibility, and reception orientation of messages.