ABC Ulwazi, Johannesburg, South Africa

Course Rationale

Knowledge, attitudes and skills learned do not automatically ensure practice. Turning knowledge into behaviour is crucial in the prevention of health, social and economic problems. This two-week intensive course is designed to provide insights on current knowledge, attitudes and best practice on the components of behaviour change communication: theories, formative research, materials development, programme design and management to enhance the capability of programme designers and implementers of behaviour change communication programmes. Activities are highly participatory in both in-house sessions and field trips.

Objectives

1. Differentiate and relate the components of Information, Education, and Communication (IEC);
2. Share experiences in one's home country relevant to behaviour change
   communication as an effective approach to the prevention and control of health, social and economic problems;
3. Explain the theories of behaviour modification and identify factors that facilitate or impede behaviour change;
4. Explore and discuss behaviour change communication strategies applicable to given situations;
5. Design a programme in behaviour change communication; and,
6. Present a draft plan with workable strategies and management plans.

Participants

This practical and output-oriented programme is intended for programme managers, communication and training officers, teachers, community leaders/advisers, counselors and anyone committed to the prevention and control of problems related to individual and collective health, economic or social risk behaviours.

Workshop Content

• Overview of IEC
• Behaviour Change Communication Theories
• Stages in the Behaviour Change Continuum
• Behaviour Change Communication Strategies
  
  
  - Perceptions and Values Clarification
  
  - Counseling
  
  - Advocacy
• Programme Design and Planning
• Problem Analysis
• Situation and Stakeholders Analysis
• Audience Analysis - Qualitative and Quantitative
• Statement of Objectives
• Communication with Enabling Environment Approaches
• Messages and Materials Development Process
• Planning for Programme Implementation and Management
• Planning for Monitoring and Evaluation

Field trips to relevant projects and agencies are interspersed within the workshop modules.

Costs

The workshop fee is US$1,400 which is inclusive of workshop materials, transportation during field trips and morning and afternoon snacks. Participants are expected to pay for their own airfare, board and lodging costs. Assistance on hotel reservation can be provided upon request.

Certificate

Participants who satisfactorily complete all the workshop activities and assignments will receive a Certificate of completion awarded by Kasetsart University.

For details and more recent information, please contact:

The Director

International Center for Development Communication

Extension and Training Office

Kasetsart University

50 Phaholyothin Rd., Chatuchak

Bangkok 10900, Thailand

Tel: (662) 942-8940/1

Fax: (662) 942-8941

href="mailto:icdc.eto@ku.ac.th">icdc.eto@ku.ac.th


International Center for Development Communication website

Next Courses

Advocacy for Development Issues, September 4-14, 2007.

Management of Development Projects and Programs, November 6-16, 2007.