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The Drum Beat 243 - Media for Children and AdolescentsPublication DateApril 5, 2004
THE SUMMIT - "Media from All, Media for All" 1. The World Summit of Media for Children & Adolescents will be held April 19-23 2004 in Rio de Janeiro, Brasil. This meeting will bring together representatives from the private sector and governmental and non-governmental organisations (NGOs), as well as media professionals, researchers, and educators from around the world to discuss and analyse television, radio, film, the internet and electronic games production for children and adolescents. "Media from All, Media for All" is the overall theme. There are 4 subthemes, each of which will be the focus on one day of this conference: Day 1: One World, Many Voices - how the media portrays inequality and the diverse cultures and identities of children and adolescents in a globalised world. Day 2: Media: Market, Audience and Values - this examination of market interests and the impact of the audience on financing, production, licensing, marketing and distribution in public and private spaces will include research and statistical findings. Day 3: Challenges to Quality, Alliances for Quality - what does "quality media for children and adolescents" mean to consumers, producers and media awards juries? The debate will explore the needs and possibilities of industry, public and private sector alliances, and whether such alliances can make quality media viable. Day 4: Commitments to the Present and Future - defining commitments for financing, production and distribution of quality media for children and adolescents. 2. For the Summit Programme please see the Summit website and the official programme [PDF] The official programme includes details about Plenary Sessions, Parallel Sessions (5 sessions will approach the daily theme from a different angle), Prizes & Festivals/Special Sessions, and World Panorama Sessions (presentations by approximately 100 authors selected by the Brazilian steering committee from a total of 400 submissions). Note: this document is also available in Portuguese and Spanish. Please click here to view these versions. CHILDREN AND MEDIA GROUPS ORGANISING THIS CONFERENCE 3. Midiativa - The Brasilian Center on Media for Children 4. MultiRio - The Municipal Multimedia Company of Rio de Janeiro, Brazil 5. World Summit on Media for Children Foundation 6. Agência de Notícias dos Direitos da Infância (ANDI) [News Agency for Children's Rights] 7. Centro de Criação de Imagem Popular (CECIP) [Popular Image Creation Centre] - Brasil ONLINE DIALOGUE 8. UNICEF is holding preparatory e-discussions for the World Summit. A 4-week dialogue that began March 15 and ends April 9 2004 is focusing on the 4 themes of the Rio Summit. Moderated by an adolescent Summit delegate and a UNICEF facilitator, separate discussions will be held in English, French, Spanish and Russian. To participate or view the archives of any of the above discussions, click here EXPANDING PARTICIPATION 9. Rio Tecnomídia - Apr 17-25 2004 - Rio de Janeiro, Brasil 10. Adolescents Forum - Apr 20-22 2004 - Rio de Janeiro, Brasil 11. On Tues April 20, as one of the Prize/Festival Sessions of the Summit, there will be an introduction to some of the principals held by the Prix Jeunesse Foundation and Midiativa in increasing the visibility of high quality children's television programming and providing examples of this programming for teachers, media professionals and other Brasilians thinking about quality television production. Click here to download a PDF of the full Summit programme. 12. On Weds April 21, there will be a special session on a new project for kids in a Brasilian Ministry of Culture and TVE-Rede Brasil in Brasil. Independent filmmakers are taking part in Curta Criança (Short Kid) a pioneer initiative which underscores the importance of young people in Brasilian public television and film policy especially in terms of forming cultural identity. The productions are stories based on Brasilian folk tales and were chosen from entries in a national competition. Each short-length film will receive a budget up to approximately US$20,000 and will be aired on public telelvision. 13. One of MULTIRIO's Special Sessions will launch the International Reference Center on Media for Children and Adolescents, which will host a databank on research and a video/DVD library of products. At this session, 3 projects involving children, teachers and media will be presented: "Juro que Vi" (an animation project about Brazilian folklore myths); "Project 21st Century" (virtual professional development for teachers and media production in more than 1000 elementary public schools in Rio); and "Carta Animada pela Paz Project" (children at municipal public schools in Rio express their fears and hopes through animation they create alongside MULTIRIO's team). See: Son de Tambora #67 - Cuarta Cumbre Mundial de Medios para la Infancia y la Adolescencia CHILDREN AND MEDIA INITIATIVES - EXAMPLES 14. 19 examples of children and media initiatives from around the world: Fundación para un Nuevo Periodismo Iberoamericano (FNPI) - Colombia Australian Children's Television Foundation - Australia Youth Radio, TV, and Newspaper Programme - Tajikistan Youth Making News - East & South-east Asia Young Media Partners (YMP) - Global Butterflies Broadcasting Children - India Children's PressLine - United States Balkan Children's TV Magazine - The Balkans "Turn It Up!" Youth Video Project - Minneapolis, MN, USA Prix Jeunesse International Awards 2004 RELEVANT READINGS - CHILDREN AND MEDIA 15. 9 readings on strategic thinking related to children and media: Young People, Media & Personal Relationships by David Buckingham & Sara Bragg Why media ownership matters to children by Natasha Kirtchuk What do Children & Adolescents have to do with Journalism? by Geraldinho Vieira Children & media - a global concern by Mike Jempson Children, Young People & Media Globalisation edited by Cecilia von Feilitzen & Ulla Carlsson Can children's TV really educate and entertain? by Maggie Brown and Catherine Freeman Children's ads must be debated, says Hodge by Maggie Brown Big Media, Little Kids: Media Consolidation & Children's Television Programming In addition, search for "media" in our Children and Adolescents Windows. The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners. Please send material for The Drum Beat to the Editor - Deborah Heimann dheimann@comminit.com To reproduce any portion of The Drum Beat, see our policy. To subscribe, click here. Placed on the Communication Initiative site April 04 2004 Last Updated January 29 2008 |
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