The Communication Initiative Network

Where communication and media are central to social and economic development

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table or trade?

Bill wrote: "Yet much could be done that would foster greater donor collaboration and bring new money to the table."

I misread this at first: "bring new money to the trade".

Perhaps it's time to recognise that media development is an industry, and that this is not a bad thing. It opens the way for media-centric advocacy, professionalisation, ethical codes, alliances, etc. That participants may be self-interested (because they believe in their cause, because some earn their living there, etc.), does not denigrate the value of what is done.

Ultimately, that's what will attract more investment - and generate better results.

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