1) Implementation of results based management creates new challenges for securing funds to communication initiatives, unless it can be proved that they will contribute to very specific results. We need to find ways to transform these challenges into new opportunities.

2) Because of the sudden availability of Global Funds resources, many countries need to spend resources for communication very fast, giving little opportunity to proper planning and involvment of stakeholders. Some of these campaings remind us of the early AIDS campaings (fear appeals, discriminatory messages, use of imperative language)

3) The news media (newspapers, TV, radio) in the developing world is also shrinking at a fast pace. That is not a development world trend only. But we need to stop complaining at look at the opportunities this crisis generates.

Paulo Lyra/PAHO (note that I am answering in my private capacity, not on behalf of the institution)