The article is very useful to face the challenge of producing quality TV in our times. Futura channel,from Brazil, tries to be an alternative of educational TV that, in addition to quality programming, builds a network of institutions (public schools, hospitals, prisons, nurseries, community associations....)that use the channel´s contents in taylor made projects. We reach almost 2 million people directly through our community work.
Futura is Brazilian and is delivered to 40 million people by C band and 5 million through cable.
It is non commercial and private, created by the Roberto Marinho Foundation and founded and funded by 14 leading Brazilian and international partners(such as Cnn/Turner and Schering).
I suggest that instead of assigning the mission of quality almost exclusively to public TV (mostly maintained by the states) we should broaden the concept to "educational TV" and be more iinclusive. Futura creates a different bond to the public, building together a new possibility of responsible relationship between TV and viewers.
Lucia Araujo- Futura general manager - lucia@futura.org.br
The article is very useful to face the challenge of producing quality TV in our times. Futura channel,from Brazil, tries to be an alternative of educational TV that, in addition to quality programming, builds a network of institutions (public schools, hospitals, prisons, nurseries, community associations....)that use the channel´s contents in taylor made projects. We reach almost 2 million people directly through our community work.
Futura is Brazilian and is delivered to 40 million people by C band and 5 million through cable.
It is non commercial and private, created by the Roberto Marinho Foundation and founded and funded by 14 leading Brazilian and international partners(such as Cnn/Turner and Schering).
I suggest that instead of assigning the mission of quality almost exclusively to public TV (mostly maintained by the states) we should broaden the concept to "educational TV" and be more iinclusive. Futura creates a different bond to the public, building together a new possibility of responsible relationship between TV and viewers.
Lucia Araujo- Futura general manager - lucia@futura.org.br