<a href="/edutain-africa/search/apachesolr_search?filters=tid: tid:304">Featured content</a> http://www.comminit.com/edutain-africa/promoted-rss.xml/304 en 20 Years of Edutainment Television in South Africa: Achievements and Possibilities (9 - 10 October 2014) http://www.comminit.com/edutain-africa/event/20-years-edutainment-television-south-africa-achievements-and-possibilties-9-10-october-20 <div class="field field-type-date field-field-event-date"> <div class="field-label">Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-start">Oct 9 2014</span><span class="date-display-separator"> - </span><span class="date-display-end">Oct 10 2014</span> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/ee_collogium.jpg" alt="" title="20 Years of Edutainment Television in South Africa: Achievements and Possibilties (9 - 10 October 2014)" width="100" height="61" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Location:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Rhodes University, Grahamstown, South Africa <br /><br /></p> </div> </div> </div> <p>Organised by Rhodes University School of Journalism and Media Studies and the Centre for AIDS Development, Research and Evaluation (CADRE), this colloquium seeks to interrogate the impact and challenges of Entertainment Education (EE) in South Africa since the advent of democracy twenty years ago. <Br /> </p> <p><a href="http://www.comminit.com/edutain-africa/event/20-years-edutainment-television-south-africa-achievements-and-possibilties-9-10-october-20" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/event/20-years-edutainment-television-south-africa-achievements-and-possibilties-9-10-october-20#comments South Africa Events Calendar Entertainment Entertainment Orgs Television Health HIV AIDS NGOs Featured Sexual and Reproductive Health and Rights HIV/AIDS - Africa Edutainment - Africa Africa Wed, 10 Sep 2014 12:53:58 +0000 aventh 9350928 at http://www.comminit.com Aiisseee! (I Say!) Radio Relationship Game Show http://www.comminit.com/edutain-africa/content/aiisseee-i-say-radio-relationship-game-show <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/aisee2.jpg" alt="" title="Aiisseee! (I Say!) Radio Relationship Game Show" width="100" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Launched in January 2014, Aiisseee! (I Say!) is a radio-based game show in Tanzania designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. Topics covered include issues relating to sexual networks, HIV counselling and testing, family planning, and maternal and child health. Aiisseee!</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>In each 30-minute programme, three couples compete against each other to see which couple knows each other the best. "In a series of three rounds, couples are asked questions that reveal how well they communicate, the transparency of their relationship, and how attentive they are to each other as partners, with the goal of winning a romantic getaway for two." Pre-recorded sound bites from men and women on the street speaking on related topics are interspersed with the contest rounds. <br /><br /></p> <p>Co-hosted by two of Tanzania’s top radio presenters, the approach of the show is to be "subtle yet provocative" in order to create a comfortable forum for addressing hard-to-discuss issues in a humorous and non-confrontational way. Season One of Aiisseee! launched on Clouds FM in January 2014. The 26-episode season aired weekly on Sundays between 6:45 and 8:00pm. Season Two started in August 2014, with plans to rebroadcast Season One on regional radio stations in Tanzania towards the end of 2014. <br /><br /></p> <p>People can also interact with the show through the <a href="/redirect.cgi?r=https://www.facebook.com/aiisseee?ref=br_tf" target="_blank">Aiisseee! facebook page</a> and can listen to <a href="/redirect.cgi?r=https://soundcloud.com/aiisseee" target="_blank">recorded episodes online.</a> A <a href="/redirect.cgi?r=https://apps.facebook.com/aiisseee/?fb_source=search&amp;ref=br_tf" target="_blank">Facebook app</a> was developed so couples can also play the game at home. As of September 2014, the show was in the process of being adapted for television.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>HIV/AIDS, Family planning, Maternal and Child Health</p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Johns Hopkins Bloomberg School of Public Health Center for Communication Programs’ Tanzania Capacity and Communication Project, Khanga Rue Media, Tanzanian Ministry of Health and Social Welfare, United States Agency for International Development, US President’s Emergency Plan for AIDS Relief.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/johns-hopkins-bloomberg-school-public-health-center-communication-programs-tanzania"> Johns Hopkins Bloomberg School of Public Health Center for Communication Programs - Tanzania</a> </div> </div> </div> <div class="field field-type-emvideo field-field-video"> <div class="field-items"> <div class="field-item odd"> <div class="emvideo emvideo-video emvideo-youtube"><div id="media-youtube-1" class="media-youtube"> <div id="media-youtube-default-external-1"> <object type="application/x-shockwave-flash" height="355" width="425" data="http://www.youtube.com/v/pRKBKw2aQO4&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" id="media-youtube-default-external-object-1"> <param name="movie" value="http://www.youtube.com/v/pRKBKw2aQO4&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" /> <param name="allowScriptAccess" value="sameDomain"/> <param name="quality" value="best"/> <param name="allowFullScreen" value="true"/> <param name="bgcolor" value="#FFFFFF"/> <param name="scale" value="noScale"/> <param name="salign" value="TL"/> <param name="FlashVars" value="playerMode=embedded" /> <param name="wmode" value="transparent" /> <!-- Fallback content --> <a href="http://www.youtube.com/watch?v=pRKBKw2aQO4"><img src="http://img.youtube.com/vi/pRKBKw2aQO4/0.jpg" alt="See video" title="See video" width="425" height="355" /></a> </object> </div> </div> </div> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=https://www.jhuccp.org/resource_center/media/aiisseee-radio-relationships-game-show" target="_blank">Johns Hopkins Bloomberg School of Public Health Center for Communication Programs website</a> on September 3 2014. </p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/aiisseee-i-say-radio-relationship-game-show" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/aiisseee-i-say-radio-relationship-game-show#comments Tanzania Experiences Bilaterals Entertainment MDG 6. Combat Diseases News/Information Radio Government Departments Multiple Concurrent Partnerships (MCP) Prevention HIV AIDS NGOs Reproductive Health Sexual and Reproductive Health and Rights Community Radio - Africa HIV/AIDS - Africa Edutainment - Africa Africa Thu, 04 Sep 2014 12:01:51 +0000 aventh 9350866 at http://www.comminit.com Let’s Speak Out Project http://www.comminit.com/edutain-africa/content/let%E2%80%99s-speak-out-project <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/letsspeakout.png" alt="" title="" width="100" height="72" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Launched in January 2013, the Let’s Speak Out project is working with young women in Liberia to tell their stories about sexual violence and issues related to sexual and reproductive health. Using participatory photography, music, a celebrity ambassador, community mobilisation, and print materials, the project is designed to support and empower young Liberian women who have experienced gender-based violence and sexual abuse, and encourage social change. The project is led by PCI Media Impact in collaboration with partners. </p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>A key part of the Let’s Speak Out project used a Photovoice approach to enable young women who experienced sexual violence during or after the civil war to express their stories. According to PCI Media Impact, "Photovoice is a unique, innovative, and contemporary form of communication especially suited for hard-to-reach populations and sensitive subjects. The Photovoice method centers around taking photographs, but also involves learning to express opinions, to interpret and discuss images, to work as part of a group, to develop ideas and a voice, to edit and caption images, and to identify and define audience and messages." By using photography as a way to tell stories, "the project hopes to break the silence on this violence, acting as a catalyst for social change throughout Liberia." <br /><br /></p> <p>PCI Media Impact worked with young women living at a place of safety run by THINK (Touching Humanity in Need of Kindness). "Ranging from ages 13 to 24, half of them already mothers and most below a fourth grade reading level, these girls have heart-wrenching stories to tell. None have ever used a camera before and most have never had a photo taken of themselves. Equipped with cameras and knowledge about how to use them, each becomes a powerful agent of change. As one girls explained, "If other girls are going to change and have different experiences in life, then they will have to learn from our example."" <br /><br /></p> <p>Guided by the overarching theme “What does it mean to be a woman in Liberia?”, the women at THINK learned the basics of participatory photography throughout a week-long workshop. Engaging in small, focused discussions, the girls chose six photos that represented their experiences as a woman in Liberia in the past, present, and future. The week concluded with a gallery walk, presentation, and discussion of their favourite photos. The stories can be found online on the <a href="/redirect.cgi?r=http://backspac.es/tag/photovoiceliberia" target="_blank">THINK Photovoice Liberia website</a>. <br /><br /></p> <p>In addition to the Photovoice project, a Liberian rapper named Takun J worked closely with the young women at the THINK home, learning their stories and incorporating their experiences and hardship into the lyrics of two songs - "Where You At?" and "Song for Hawa". PCI Media Impact premiered the “Song for Hawa” music video to 700 change-makers at a United Nations Commission on the Status of Women kickoff event. Takun J and other musicians and a comedian have also been part of county tours to raise awareness and entertain communities in Liberia while also educating them about the issue. Each tour includes visits to local schools, radio stations, and community concerts. <br /><br /></p> <p>In collaboration with the United Nations Children’s Fund (UNICEF) and the Government of Liberia, PCI Media Impact also produced a children's book called "Sara Let’s Speak Out", part of a series that encourages children to play positive roles in their communities. In this volume, Sara, the main character of the series, demonstrates how students can help break the silence surrounding child rape by speaking out about the abuse and supporting peer victims. </p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Gender Violence</p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>PCI Media Impact, UNICEF Liberia, the Liberian Ministry of Gender and Development, African Network for the Prevention and Protection against Child Abuse and Neglect, THINK (Touching Humanity in Need of Kindness)</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/pci-media-impact-headquarters">PCI Media Impact - Headquarters</a> </div> </div> </div> <div class="field field-type-emvideo field-field-video"> <div class="field-items"> <div class="field-item odd"> <div class="emvideo emvideo-video emvideo-youtube"><div id="media-youtube-2" class="media-youtube"> <div id="media-youtube-default-external-2"> <object type="application/x-shockwave-flash" height="355" width="425" data="http://www.youtube.com/v/uXJN_Y263JM&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" id="media-youtube-default-external-object-2"> <param name="movie" value="http://www.youtube.com/v/uXJN_Y263JM&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" /> <param name="allowScriptAccess" value="sameDomain"/> <param name="quality" value="best"/> <param name="allowFullScreen" value="true"/> <param name="bgcolor" value="#FFFFFF"/> <param name="scale" value="noScale"/> <param name="salign" value="TL"/> <param name="FlashVars" value="playerMode=embedded" /> <param name="wmode" value="transparent" /> <!-- Fallback content --> <a href="http://www.youtube.com/watch?v=uXJN_Y263JM"><img src="http://img.youtube.com/vi/uXJN_Y263JM/0.jpg" alt="See video" title="See video" width="425" height="355" /></a> </object> </div> </div> </div> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://mediaimpact.org/production/mobilize4africa/" target="_blank">PCI Media Impact website</a>, <a href="/redirect.cgi?r= http://mediaimpact.org/news/joining-forces-with-unicef-students-artists-and-the-government-of-liberia-to-launch-anti-rape-childrens-book/" target="_blank">PCI Media Impact website</a> and <a href="/redirect.cgi?r= http://mediaimpact.org/lets-speak-out-reaches-bong-county-in-liberia/" target="_blank">PCI Media Impact website</a> on August 28 2014. <br /><br /> <iframe src="//player.vimeo.com/video/71750006" width="500" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p> </div> </div> </div> http://www.comminit.com/edutain-africa/content/let%E2%80%99s-speak-out-project#comments Liberia Community Participation Conflict Entertainment Live Performance MDG 3. Gender Equality Person-to-Person Community Groups Interpersonal Print Visual Arts NGOs Reproductive Health Rights Sexual and Reproductive Health and Rights Edutainment - Africa Africa Mon, 01 Sep 2014 08:07:31 +0000 aventh 9350787 at http://www.comminit.com Entertainment Media Can Help Change Behaviors and Stop the Ebola Outbreak http://www.comminit.com/edutain-africa/content/entertainment-media-can-help-change-behaviors-and-stop-ebola-outbreak <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/ebola_and_communication.jpg" alt="" title="" width="100" height="67" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Author: Margaret Miller, cross-posted from The World Bank website, August 22 2014 - In the wake of the current Ebola crisis, the 2011 movie Contagion (<a href="/redirect.cgi?r=https://www.youtube.com/watch?v=NeLrWx6AQec" target="_blank" rel="nofollow">See the trailer here</a>) directed by Steven Soderbergh has repeatedly been cited as one of the best examples of a movie taking on the subject of pandemic disease and managing to educate while providing gripping entertainment. This is no coincidence.</p> <p><a href="http://www.comminit.com/edutain-africa/content/entertainment-media-can-help-change-behaviors-and-stop-ebola-outbreak" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/entertainment-media-can-help-change-behaviors-and-stop-ebola-outbreak#comments West Africa Global Blogs: Global Health Policies Digital Film and Video Bilaterals Entertainment Community Media Entertainment Orgs Radio Foundations Television Government Departments Health News Media NGOs Featured Health Communication - Africa Global Edutainment - Africa Policy Blogs Health Entertainment-Education Africa Fri, 22 Aug 2014 15:46:16 +0000 9350638 at http://www.comminit.com Agashi Radio Drama http://www.comminit.com/edutain-africa/content/agashi-radio-drama <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/agashi.jpg" alt="" title="Agashi Radio Drama" width="100" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Agashi (meaning "Hey! Look again!") is a Burundian 208-episode radio drama that addresses a variety of health and development issues including HIV/AIDS, reproductive health and family planning, education and women’s empowerment, and entrepreneurship.</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>As with all PMC radio serial dramas <i>(see Related Summaries below)</i>, Agashi was created using the Sabido methodology which is a "methodology for designing and producing serialised dramas on radio and television that can win over audiences while imparting prosocial values." According to PMC, "Change is the key to the Sabido methodology. Characters may begin the series exhibiting the antithesis of the values being taught, but through interaction with other characters, twists and turns in the plot, and sometimes even outside intervention, come to see the value of the program’s underlying message."(<i>For more information, see Related Summaries below. </i>) <Br /><br /></p> <p>Formative research conducted within Burundi identified the following topics that will be addressed throughout the series:<bR /><br /></p> <p><i>Human Health </i><br /> - Reproductive Health<br /> - Family Planning<br /> - Maternal and Child Health<br /> - HIV/AIDS<br /> - Adolescent Sexual and Reproductive Health<br /> - Nutrition<br /> - Disease Control and Prevention <Br /><Br /></p> <p><i>Human Rights</i><br /> - Girls’ Education<br /> - Women’s Empowerment<br /> - Gender-Based Violence<br /> - Gender Equity <br /><br /></p> <p><i>Economic Equality</i><br /> - Entrepreneurship<br /> - Financial Literacy and Planning <br /><br /></p> <p>These issues are interwoven into the following characters and storylines:</p> <p><i>Ruberika’s Story:</i> Ruberika is pregnant and instead of taking the advice of her sister to go to prenatal check ups, she takes the advice of an older neighbour, which ends up putting her life and that of her babies at risk. Among other things, the story highlights the need for prenatal consultations, eating healthily during pregnancy, and child nutrition. <Br /><bR /><br /> <i>Ngendo’s Story: </i>This story deals with Ngendo, a farmer, and his wife Tengenge who are pressurised by Ngendo's mother to have many children. It deals with the consequences of having many children - physically on Tengenge and financially on the whole family, which in this story leads to crime. One of the children becomes sick with polio so the story also deals with the rights of children with disability and the fact that these children are not a curse to punish people for doing wrong - in this case Ngendo's mother believed it was a punishment for using family planning. <Br /><bR /><br /> <i>Ange’s Story: </i> Ange is a teenage girl who is drawn to a popular, rich boy in her school, who becomes part of a criminal gang. Among other things, the story deals with teenage pregnancy, the dangers of the morning after pill if not taken correctly, and how financial pressures can put girls at risk of HIV infection. <Br /><bR /><br /> <i>Ndegeya’s story:</i> This story introduces Ndegeya and his wife, Dorike, who are having marital problems. He often beats her and does not consult her in decisions regarding the family or household expenses. Pushed beyond her limit, Dorike leaves him to go back to her mother’s house and starts a small successful business. Ndegeya undergoes a hard learning process and eventually changes his attitudes and behaviour towards his wife. The story shows how respecting women and allowing them to share in decisionmaking can help a family prosper. <Br /><bR /> </p> <p>The development of the radio drama, as with all PMC dramas, involves extensive research:</p> <ul type="square"> <li>formative research to assess the policy and service framework within a country and to determine audience habits and perceptions in order to create realistic characters and settings;</li> <li>research around the greatest health, human rights, and environmental protection needs to determine issues to be addressed;</li> <li>clinic monitoring to assess impact of the PMC drama on new and existing clinic clients - an indication for impact on health seeking behaviour; </li> <li>listener groups and letters, text messages, and calls to assess understanding and likability of characters and storylines;</li> <li>a nationwide survey to obtain endline data to determine the overall impact of a programme. </li> </ul> <p>For this series, the PMC-Burundi office developed a new form of audience research that is being used by the drama's writing team: monthly random number sampled telephone surveys. The responses from the telephone surveys are made available to the scriptwriters and producer within a matter of hours. Such quick turnaround of information from listeners allows the creative team to make revisions to upcoming scripts. Respondents' telephone numbers are noted, along with any comments or suggestions they might have about the programme, so that the creative team can phone back to get more in-depth feedback if necessary. According to PMC, after three rounds of telephone surveys, the results showed an increasing trend in the number of listeners.<Br /><bR /> </p> <p>Agashi airs twice per week on four radio stations in Burundi: Isanganiro, Bonesha FM, National Radio, and African Public Radio (RPA). There is also an <a href="/redirect.cgi?r=https://www.facebook.com/pages/Agashi/533158513460319?fref=ts)" target="_blank">Agashi facebook page</a> that follows some of the promotional events around the show.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>HIV/AIDS, Reproductive Health, Maternal and Child Health, Nutrition, Gender, Rights, Economic Development</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>PMC is a non-governmental organisation that strives to improve the health and well-being of people in over 50 countries around the world through the use of entertainment-education strategies, like serialised dramas on radio and television. PMC hires all local staff to write, produce, and promote the programmes, making sure that the characters and storylines are all culturally sensitive and relevant. <Br /><br /></p> <p>According to PMC, "radio is by far the most economical and far-reaching mass media channel in Burundi. There are 17 radios for every one television. While there are 30 television sets for every 1000 people the ratio for radios jumps to 220 per 1000. According to the 1987 Demographic and Health Survey, radio was the third most common source of birth control information after friends and health professionals."</p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Funded by United Nations Children's Fund (UNICEF), Population Services International (PSI), the Segal Family Foundation, the World Food Program, United Nations Population Fund (UNFPA).</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/node/269042">Population Media Center (PMC)</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/sabido-methodology">Sabido Methodology</a> </div> <div class="field-item even"> <a href="/edutain-africa/content/role-sabido-entertainment-education-radio-serial-dramas-struggle-prevention-hivaids-spec">The Role of Sabido Entertainment-Education Radio Serial Dramas in the Struggle for the Prevention of HIV/AIDS: With Specific Reference to &quot;Yeken Kignit&quot; and &quot;Dhimbiba&quot;</a> </div> <div class="field-item odd"> <a href="/edutain-africa/content/yeken-kignit">Yeken Kignit</a> </div> <div class="field-item even"> <a href="/edutain-africa/content/co%C3%B1al-keele-harvesting-seeds-life">Coñal Keele (Harvesting the Seeds of Life)</a> </div> <div class="field-item odd"> <a href="/edutain-africa/content/ngelawu-nawet-winds-hope">Ngelawu Nawet (Winds of Hope)</a> </div> <div class="field-item even"> <a href="/edutain-africa/content/cesiri-tono-all-rewards-courage-and-hard-work">Cesiri Tono (All the Rewards of Courage and Hard Work)</a> </div> <div class="field-item odd"> <a href="/edutain-africa/content/umurage-urukwiye-rwandas-brighter-future">Umurage Urukwiye - Rwanda&#039;s Brighter Future</a> </div> <div class="field-item even"> <a href="/edutain-africa/content/ruwan-dare-midnight-rain">Ruwan Dare (Midnight Rain)</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Email from Missie Thurston from PMC on August 11, and <a href="/redirect.cgi?r=http://www.populationmedia.org/2014/06/25/burundian-celebrations-revolve-around-a-socially-themed-radio-drama/" target="_blank">PMC website page</a>, <a href="/redirect.cgi?r=http://www.populationmedia.org/where/burundi/agashi/" target="_blank">PMC website page</a>, and <a href="/redirect.cgi?r=http://www.streetinsider.com/Press+Releases/Telephone+Surveys+in+Burundi+Enhance+an+Already+Powerful+Form+of+Behavior+Change+Communication/9645818.html<br /> " target="_blank">Street Insider website</a> on August 13 2014. </p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/agashi-radio-drama" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/agashi-radio-drama#comments Burundi Experiences Children Entertainment MDG 3. Gender Equality MDG 4. Child Mortality MDG 5. Maternal Health MDG 6. Combat Diseases Economic Development Radio Education Gender Health HIV AIDS NGOs Nutrition Reproductive Health Rights Women Health Communication - Africa Sexual and Reproductive Health and Rights Community Radio - Africa HIV/AIDS - Africa Edutainment - Africa Africa Wed, 13 Aug 2014 10:50:33 +0000 aventh 9350450 at http://www.comminit.com Réseaux Television Series http://www.comminit.com/edutain-africa/content/r%C3%A9seaux-television-series <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/reseaux1.jpg" alt="" title="Réseaux Television Series" width="85" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Launched in March 2014, Réseaux ("Networks" in English) was a six-episode Ivorian television drama series designed to help promote safer sexual behaviours among sexually active young girls, and adult married men and women. The story follows the lives and relationships of three middle class family fathers in their 40s, and seeks to show how sexual networks develop and how they increase the risk of HIV infection for everyone in that network. <bR /></p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>A survey of HIV prevalence in Ivory Coast conducted in 2011-2012 by the Institut National de Statistiques under the direction of the Ministry of Health and AIDS found the highest prevalence to be among men and women ages 40-49. The formative research conducted for the series revealed that this cohort of men tend to think they are not at risk for infection - if they think about HIV at all. At the same time, many young women, enter into relationships with older men to seek economic benefits. <Br /><bR /></p> <p>For this reason, the series firstly sought to raise awareness and discussion about the fact that HIV affects not only young people, but also adults. The primary target audience was therefore adult men and women aged 35-50, living in urban settings with at least a secondary education level, average or high incomes, and living as a couple. The secondary target audience was men and women aged 20-25, who live in urban settings, have a secondary education level, low incomes, and who are single. <br /><Br /></p> <p>The specific goals of the series were to: </p> <ul> <li>Encourage sexually active young girls and married adults to reflect on their sexual behaviours. </li> <li>Increase HIV risk perception in sexually active young girls and married adults. </li> <li>Encourage reflection on couple relationships and on communication around sexuality, HIV, and condoms. </li> <li>Help sexually active young girls and married adults to overcome their fear of HIV testing. </li> <li>Encourage reflection on the current values of Ivorian society, including challenging values that foster multiple partnerships and lack of condom use. </li> <li>Provide role models, who adopt healthy sexual behaviours and know their HIV status, with whom target audiences can identify with. </li> </ul> <p><i>The Storyline </i><br /> Réseaux takes place in Abidjan and follows three families in the well-off residential suburb, Cocody. There is Jean-Yves, an executive in a local company and in his mid-40s, who is torn between his wife, Sara, and his young mistress, Nina, and who also occasionally engages in relations with his coworker, Anita. Along with his two best friends from university, François and Zadi, Jean-Yves is caught in a complex sexual network of current and past relationships that intersect and put him at risk of becoming infected with HIV. His friend François, a Tax Office executive, is also caught in a love dilemma between his present partner and Bintou, an old flame from university days. On the other hand, Zadi, a university professor, is a "retired" seducer and now a devoted husband to his wife, Jacqueline, and his children. He often acts as a voice of reason for his old accomplices. <Br /><bR /></p> <p><i>Furthering the discussion through complementary media</i><br /> A radio talk show based on the drama series was also aired from March 2014. It was broadcast after each television broadcast on Radio Jam in Abidjan, Agnia FM in Abengourou, Média+ CI in Bouaké, Junior FM in Man, Yackoi FM in San Pedro, and Royal FM in Yamoussoukro. In the show, a doctor who specialises in HIV/AIDS and a psychologist who specialises in relationship counseling fielded calls from listeners during the radio show. Themes of the radio programmes included: Couple communication, multiple sexual partnerships and its consequences, condom use, HIV testing, ARV treatment, and living positively with HIV.<Br /><bR /><br /> Discussion about the show and the issues raised were also being promoted through a <a href="/redirect.cgi?r=http://www.serie-reseaux.com" target="_blank">Réseaux website</a> and <a href="/redirect.cgi?r=https://www.facebook.com/JHUCCP.Cotedivoire" target="_blank">Facebook page</a>. Messages were also being reinforced through posters, t-shirts, and bus stop advertising. <Br /><bR /></p> <p>For more information about the show and to view episodes, go to the <a href="/redirect.cgi?r=http://www.serie-reseaux.com" target="_blank">Réseaux website</a>. </p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>HIV/AIDS</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Ivory Coast remains the country most affected by the HIV/AIDS pandemic in West Africa. According to the Ivory Coast Demographic and Health and Multiple Indicator Survey (EDS-MICS 2011-2012), while the national HIV prevalence is 3.4%, older men have the highest prevalence rates with 40-44 year-old rates at 7.7% and 45-49 year-old rates at 7.9%. As for women, their HIV prevalence rate increases with age, 3.6% among the 20-24 year-old, 5.6% among the 25-29 year-old, 6.8% among the 30-34 year-old, 7.3% among the 40-44 year-old, and 7.7% among women aged 45-49. <Br /><br /></p> <p>Formative research for the series revealed that in urban settings, at least for the cities of the study, economic needs, search for sexual pleasure and new experiences leads to intergenerational sexual relations. Thus, it is common practice for young girls to engage in sexual relationships with adult men with the aim of getting "rewards" (money to meet livelihood needs, clothes, mobile phones). Men who engage in this kind of relationship with young girls under 25 are generally 40 and over, married and have a comfortable financial situation. Their motivations are the search of new sexual experiences, the need to break with the monotony of married life, and because it makes them feel healthy. <Br /><bR /></p> <p>According to JHUCCP, these relationships create an imbalance of power and leave young girls at risk of HIV/AIDS, STIs and unwanted pregnancies, as they are very often unable to impose condom use in that relationship, due in part to their financial dependence on those adult men. As a result of these high-risk sexual behaviours, the men's wives may then be infected with HIV. </p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Johns Hopkins Center for Communication Programs (JHUCCP)’s Active Prevention and Transformative Communication (PACT) programme; Health Communication Capacity Collaborative (HC3); Spot Line; and United States Agency for International Development (USAID). </p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/johns-hopkins-university-center-communication-programs-cote-d%E2%80%99ivoire">Johns Hopkins University Center for Communication Programs - Cote d’Ivoire</a> </div> </div> </div> <div class="field field-type-emvideo field-field-video"> <div class="field-items"> <div class="field-item odd"> <div class="emvideo emvideo-video emvideo-youtube"><div id="media-youtube-3" class="media-youtube"> <div id="media-youtube-default-external-3"> <object type="application/x-shockwave-flash" height="355" width="425" data="http://www.youtube.com/v/ALki70Ridd8&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" id="media-youtube-default-external-object-3"> <param name="movie" value="http://www.youtube.com/v/ALki70Ridd8&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" /> <param name="allowScriptAccess" value="sameDomain"/> <param name="quality" value="best"/> <param name="allowFullScreen" value="true"/> <param name="bgcolor" value="#FFFFFF"/> <param name="scale" value="noScale"/> <param name="salign" value="TL"/> <param name="FlashVars" value="playerMode=embedded" /> <param name="wmode" value="transparent" /> <!-- Fallback content --> <a href="http://www.youtube.com/watch?v=ALki70Ridd8"><img src="http://img.youtube.com/vi/ALki70Ridd8/0.jpg" alt="See video" title="See video" width="425" height="355" /></a> </object> </div> </div> </div> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/intersexions-television-drama">Intersexions Television Drama</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Email received from Patricia Dailly Ajavon from JHUCCP, Ivory Coast and <a href="/redirect.cgi?r=https://www.jhuccp.org/news/hiv-themed-tv-series-launches-c-te-d-ivoire" target="_blank">JHUCCP website</a> on August 11 2014. </p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/r%C3%A9seaux-television-series" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/r%C3%A9seaux-television-series#comments Cote d'Ivoire / Ivory Coast Experiences Entertainment MDG 6. Combat Diseases Print Radio Television Multiple Concurrent Partnerships (MCP) Prevention HIV AIDS NGOs Featured Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Health Communication - Africa HIV/AIDS - Africa Edutainment - Africa Africa Mon, 11 Aug 2014 11:55:09 +0000 aventh 9350400 at http://www.comminit.com The Breadwinner - Comic http://www.comminit.com/edutain-africa/content/breadwinner-comic <fieldset class="fieldgroup group-publication-date"><legend>Publication Date</legend><div class="field field-type-number-integer field-field-year"> <div class="field-label">Year:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> 2014 </div> </div> </div> </fieldset> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/breadwinner.jpg" alt="" title="The Breadwinner - Comic" width="69" height="100" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Published by Alliances for Africa (AfA), this comic aims to raise awareness about the link between the economy and violence against women and girls, and advocate for gender equality and women’s human rights. <br /></p> <div class="field field-type-link field-field-htmllink"> <div class="field-items"> <div class="field-item odd"> <a href="http://www.slideshare.net/CSR-IN-ACTION/afa-comic-book-1st-pages" target="_blank"> Click here to access the comic through slide share. </a> </div> </div> </div> <div class="field field-type-link field-field-pdflink"> <div class="field-items"> <div class="field-item odd"> <a href="https://docs.google.com/forms/d/1Jb72o7J1YqzJxPX4QvUn-qgNuqSaHmpaYna0RUtP8I0/viewform" target="_blank"> Click here to download the comic in PDF format.</a> </div> </div> </div> <div class="field field-type-nodereference field-field-publisher"> <div class="field-label">Publisher:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/alliances-africa-afa-0">Alliances for Africa (AfA)</a> </div> </div> </div> <div class="field field-type-text field-field-cost-ma"> <div class="field-label">Cost:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Free to download. </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Languages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>English</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Number of Pages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>26</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/alliances-africa-afa">Alliances for Africa (AfA)</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=http://womenchangeafrica.blogspot.com/2014/06/alliances-for-africa-afa-launches-comic.html" target="_blank">Women for Change blog</a> and <a href="/redirect.cgi?r=http://www.csrinaction.org/index.php/resources/featured-articles/item/267-afa-launches-new-comic-to-advocate-for-women-s-rights-the-breadwinner" target="_blank">CSR-in-Action (CiA) website</a> on August 8 2014.</p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/breadwinner-comic" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/breadwinner-comic#comments Africa Materials MDG 1. Poverty and Hunger Entertainment MDG 3. Gender Equality Print Economic Development Gender NGOs Rights Featured Edutainment - Africa Africa Fri, 08 Aug 2014 11:44:50 +0000 aventh 9350335 at http://www.comminit.com Ubongo Kids Cartoon Series http://www.comminit.com/edutain-africa/content/ubongo-kids-cartoon-series <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/ubongo.jpg" alt="" title="Ubongo Kids Cartoon Series" width="100" height="56" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Ubongo Kids is a Tanzanian edu-cartoon series, designed to help children "discover the joys of math through fun, local stories, and songs". Produced by Ubongo, a social enterprise based in Tanzania, the show premiered in January 2014 on national television and can also be viewed online. Live interaction is also made possible through a text message-based platform. </p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Designed for childen at pre-school level, Ubongo Kids follows Tanzanian cartoon kids Kibena, Kiduchu, and Koba as they use their minds and math skills to solve problems in their village, with the help of their talking and singing animal friends: Mama Ndege (a math whiz bird), Uncle T (a rapping giraffe), and Da Chura (a frog who explains important vocabulary). <Br /><br /></p> <p>Each episode uses stories to help students understand a basic math concept.The producers seek to help students understand the underlying concept through the story, rather than just memorising the methodology. Catchy songs and colourful imagery are also meant to help the learning process. Students can interact with the television show with basic mobiles, answering multiple-choice math questions posed during the show via SMS and scoring points to win prizes. They also get feedback and encouraging messages from the cartoon characters. Interaction is also made possible through the <a href="/redirect.cgi?r=https://www.facebook.com/ubongokids" target="_blank">Ubongo Facebook page</a>.<Br /><br /></p> <p>For the online versions, the producers break down the episodes and put shorter stories online as webisodes. These can be viewed on <a href="/redirect.cgi?r=https://www.youtube.com/user/ubongokids" target="_blank">Youtube</a> and on the<br /> the <a href="/redirect.cgi?r=http://www.ubongokids.com/" target="_blank">Ubongo Kids website</a>. <Br /><br /></p> <p>Ubongo is planning to adapt the first 13-episode TV season from Kiswahili to English so that it can be made available for broadcast to children across Africa, as well as web viewers around the world, and are currently raising funds online through <a href="/redirect.cgi?r=https://www.kickstarter.com/projects/ubongokids/ubongo-kids-tanzanias-homegrown-edu-cartoon-season" target="_blank">Kickstarter</a>. According to Ubongo, as English is an official language in 23 African countries, adapting Ubongo Kids to English will allow the programme to reach a much wider audience. <Br /><br /></p> <p>Ubongo Kids is being broadcast every Saturday and Sunday on Tanzanian national television with sponsorship from CRDB Bank PLC.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Children, Education</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Ubongo is a Tanzanian social enterprise that creates localised edutainment for learners in Africa. "Ubongo" means brain in Kiswahili, and the organisation works to find fun ways to stimulate children and the young at heart to use their brains. </p> </div> </div> </div> <div class="field field-type-text field-field-partner-text"> <div class="field-label">Partner Text:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Ubongo, CRDB Bank PLC</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/ubongo">Ubongo </a> </div> </div> </div> <div class="field field-type-emvideo field-field-video"> <div class="field-items"> <div class="field-item odd"> <div class="emvideo emvideo-video emvideo-youtube"><div id="media-youtube-4" class="media-youtube"> <div id="media-youtube-default-external-4"> <object type="application/x-shockwave-flash" height="355" width="425" data="http://www.youtube.com/v/wDdqiW9jyvg&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" id="media-youtube-default-external-object-4"> <param name="movie" value="http://www.youtube.com/v/wDdqiW9jyvg&amp;amp;rel=0&amp;amp;enablejsapi=1&amp;amp;playerapiid=ytplayer&amp;amp;fs=1" /> <param name="allowScriptAccess" value="sameDomain"/> <param name="quality" value="best"/> <param name="allowFullScreen" value="true"/> <param name="bgcolor" value="#FFFFFF"/> <param name="scale" value="noScale"/> <param name="salign" value="TL"/> <param name="FlashVars" value="playerMode=embedded" /> <param name="wmode" value="transparent" /> <!-- Fallback content --> <a href="http://www.youtube.com/watch?v=wDdqiW9jyvg"><img src="http://img.youtube.com/vi/wDdqiW9jyvg/0.jpg" alt="See video" title="See video" width="425" height="355" /></a> </object> </div> </div> </div> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=https://www.kickstarter.com/projects/ubongokids/ubongo-kids-tanzanias-homegrown-edu-cartoon-season" target="_blank">Kickstarter website</a>, <a href="/redirect.cgi?r=http://www.ubongokids.com/" target="_blank">Ubongo Kids website</a> and <a href="/redirect.cgi?r=http://ubongo.co.tz/" target="_blank">Ubongo website</a> on August 8 2014. </p> </div> </div> </div> http://www.comminit.com/edutain-africa/content/ubongo-kids-cartoon-series#comments Tanzania Experiences Digital Children Film and Video MDG 2. Universal Primary Education Entertainment Education Television Private Sector Edutainment - Africa Africa Fri, 08 Aug 2014 09:02:16 +0000 aventh 9350329 at http://www.comminit.com Participatory Theatre in DR Congo - Video http://www.comminit.com/edutain-africa/content/participatory-theater-dr-congo-video <div class="field field-type-text field-field-length"> <div class="field-label">Length:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> 4&#039;17 </div> </div> </div> <div class="field field-type-date field-field-date-0"> <div class="field-label">Year of Production:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Saturday, March 1, 2014</span> </div> </div> </div> <div class="field field-type-text field-field-languages"> <div class="field-label">Languages:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> French and local language with English subtitles </div> </div> </div> <p>This video looks at Search for Common Ground's participatory theatre model which is being used in war-torn eastern DR Congo to deal with the effects of the violent conflict that has torn communities apart. <Br /></p> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/participatory-theatre-conflict-transformation-training-manual">Participatory Theatre for Conflict Transformation: Training Manual</a> </div> </div> </div> <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/field/image/drc-participatory-theatre-lemera.jpg" alt="" title="Participatory Theatre in DR Congo" width="100" height="75" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/node/273018">Lena Slachmuijlder - Search for Common Ground (SFCG) in DRC</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p><a href="/redirect.cgi?r=https://www.sfcg.org/participatory-theater-in-dr-congo/" target="_blank">Search for Common Ground website</a> on August 4 2014. </p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/participatory-theater-dr-congo-video" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/participatory-theater-dr-congo-video#comments Congo (DRC) Community Participation Conflict and Peace Entertainment Live Performance Person-to-Person Governance and Democracy NGOs Democracy and Governance - Africa Edutainment - Africa Africa Mon, 04 Aug 2014 10:06:21 +0000 aventh 9350177 at http://www.comminit.com Soul City Television Series 12 http://www.comminit.com/edutain-africa/content/soul-city-television-series-12 <div class="field field-type-filefield field-field-image"> <div class="field-items"> <div class="field-item odd"> <img src="http://www.comminit.com/edutain-africa/files/imagecache/thumbnail/soul_city_12.jpg" alt="" title="Soul City Television Series 12" width="100" height="55" class="imagecache imagecache-thumbnail imagecache-default imagecache-thumbnail_default"/> </div> </div> </div> <p>Produced by the Soul City Institute for Health and Development Communication, the twelfth series of the edutainment drama series "Soul City" premiered in June 2014. Comprising 13 half-hour episodes, the series is based around a community clinic in a fictional township in South Africa and deals with the challenges and triumphs of the clinic health workers and the people living around the clinic.</p> <div class="field field-type-text field-field-long-text-1"> <div class="field-label">Communication Strategies:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Using an edutainment strategy, the Soul City series weaves health and social issues into real-life stories, which are designed to be authentic and real to its viewers. By offering information, creating awareness, and stimulating discussion around social issues in this way, the series seeks to changes social norms, attitudes, and practices and to give power to individuals and communities to make informed healthy choices. <BR /><bR /></p> <p>The topics addressed in each series undergo broad formative research and review by health and communication professionals, producers, and writers to ensure that the information is accurate and scientific. The audience is also engaged in the development process in order to ensure that the story remains real and does not give any unintended messages. <BR /><bR /></p> <p>In this series, the storylines are based around the daily experiences and challenges of a team of community health workers at the newly opened Soul City clinic (in the last season, the clinic had burned down). The series provides a youthful component by introducing a group of young people who are re-inventing a safe and creative space for themselves by cleaning up and taking over a rundown old gym. In this space, the young people discover community, democracy, and creative responses to challenges at the clinic.<br /><br /></p> <p>The series interweaves the following issues into the storylines:</p> <ul type="square"> <li><i>Re-engineering primary health care</i> - The series shows the sometimes harrowing and tragic situations that 6 community health workers must deal with, while exploring the personal dynamics that evolve within the team as they learn to work together for the health of their whole community. </li> <li><i>Maternal and infant care</i> - With the inclusion of a 24-hour maternity section in the newly opened Soul City clinic, the series seeks to cover issues related to pregnancy, childbirth, and infant care. The head of the maternity wing must deal with high-risk mothers and other birth emergencies that might come her way. She also engages with new mothers on breastfeeding and regular vaccinations. In addition, the series showcases an inexpensive text-messaging service being made available to new mothers in South Africa through the Mobile Alliance for Maternal Action (MAMA).</li> <li><i>Contraception</i> - A teenage pregnancy depicts the consequences of an unwanted pregnancy both on the young girl and her extended family. The series also confronts termination of pregnancy when a middle-aged women married to an emotionally abusive husband falls pregnant unexpectedly, and she does not want to bring another child into the family.</li> <li><i>Rape and surviving sexual assault</i> - The series aims to show the different levels of trauma and stigma that rape survivors experience. The aim is to also depict the different types of support that can be extended to a rape survivor, as well as the full complement of services that can be accessed at the nationwide Thuthuzela Care Centres - which are one-stop facilities that have been introduced as a critical part of South Africa's anti-rape strategy, aiming to reduce secondary trauma for the victim, improve conviction rates, and reduce the cycle time for finalising cases.</li> <li><i>Financial Literacy </i> - The series focus here is on short-term insurance and aims to dispel myths around the need for and importance of insurance. The stories involve a car accident and the need for third-party insurance, homeowners' insurance, and household contents insurance. </li> </ul> <p>The topics dealt with in the series are further supported through other media such as: radio, where topics are debated in-depth on community and commercial radio stations; printed booklets; and social mobilisation, where Soul City works with partners at local and national levels to raise awareness and shift social norms within communities.</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-6"> <div class="field-label">Development Issues:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>HIV, Maternal Health, Gender-based Violence, Reproductive Health, Financial Literacy</p> </div> </div> </div> <div class="field field-type-text field-field-long-text-2"> <div class="field-label">Key Points:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>The "Soul City" series is the Soul City Institute for Health and Development Communication's (SCI) flagship television series, which was first launched in 1994. Soul City estimates that the television series reaches more than 16 million South Africans.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-contactinfo"> <div class="field-label">Contact Information:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/node/267329">Soul City Institute for Health &amp; Development Communication</a> </div> </div> </div> <div class="field field-type-nodereference field-field-link-other-nodes"> <div class="field-label">Related Summaries:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/edutain-africa/content/soul-city-television-series">Soul City Television Series </a> </div> <div class="field-item even"> <a href="/edutain-africa/content/soul-city-series-10">Soul City Series 10</a> </div> </div> </div> <div class="field field-type-text field-field-source-text"> <div class="field-label">Source:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p>Email received from Raashied Galant from Soul City on July 23 2014.</p> </div> </div> </div> <p><a href="http://www.comminit.com/edutain-africa/content/soul-city-television-series-12" target="_blank">read more</a></p> http://www.comminit.com/edutain-africa/content/soul-city-television-series-12#comments South Africa Experiences MDG 1. Poverty and Hunger Children Entertainment MDG 5. Maternal Health MDG 6. Combat Diseases Radio Television Gender Health HIV AIDS NGOs Immunisation and Vaccines Reproductive Health Youth Featured Soul City Global HIV/AIDS - Africa Edutainment - Africa Entertainment-Education Africa Thu, 24 Jul 2014 13:50:08 +0000 aventh 9349930 at http://www.comminit.com