The media in development is a crucial issue that is hardly put into consideration in development planning. Sometimes the media is grouped with Behaviour Change Commnication or material development. Developing the media in itself is a task tha needs to be looked at critically as a sector either to be helped from within or by exterbal factors. For example how does the media see itself as a profession, business, watchdog or any other tool as it relates to development? This would determine the pattern and nature of engagement between the media and other sectors and groups. A lot still need to be done to navigate this web of issues for media development and targeted funding to improve the sector.

Akin Jimoh