James Deane’s point on the importance of media includes his observation that “elections do not seem to be working very well in keeping governments honest.” However, the mechanisms that keep media honest are far less straightforward and require a far more attuned population. It has been recognised that economics, politics, and other forms of power can strain media transparency and credibility. Management, editorial staff, and a readership that demands those things of its media can be difficult to assemble anywhere, perhaps especially in the “bottom billion countries”.