That the world is global, although, converged by technology is half the truth without acknowledging the importance of "local" understanding, which is the main criterion that informs any form of informed response: actions , solutions ,and complementary communications,etc

That is why the idea of a one size fits all solution is absurd .What works very well in North Scottsdale, AZ would more often not be the needs of residents of South Phoenix, AZ. Any effective and infomed decision must be hinged on coumminications devoid of biases- a normal reaction of every person.

From a global perspective ,picture this scenario. One goes visits a foregn country on a project of Poverty Allevitaion to provide computers, armed with seemingly fundamental informations to facilitate informed questioning,informed sense of belonging to show that one cares, without realising that the most pressing needs are pboreholes and funds to build classrooms so that students can move from under the trees , attend school especially during the raining season, etc.

This singular act, borne out of good intentions, must be carefully brought to play, after a thorough understanding of the people and their needs , i'd say...

Yes, communication is very important and can make or mar one's objectivity and experiences.

Juliana Momodu

juliana.momodu@ecfnigeria.org