Family Planning in Latin America and the Caribbean: The Achievements of 50 Years

This report and its accompanying case studies on Colombia, Dominican Republic, El Salvador, Guatemala, Haiti, Mexico, Nicaragua, and Paraguay examine "the 50-year period starting in the mid-1960s...

The 15km road to accountability

Author: Fennovia Matakala, June 19 2015 - A sea of serious faces looked to the front of the local council chambers. Shuffling in anticipation, the crowd exchanged excited whispers. Looking like they...

Transparency for Peace and Development - Transparencia para la Paz y el Desarrollo

The project "Transparency for peace and development" was established in Cundinamarca, Santander and North Santander, Colombia, to create opportunities for dialogue between state institutions and...

Africa Freedom Day Includes Freedom of Expression

Author Vusumuzi Sifile, May 27 2015 - When Kwame Nkrumah and other African leaders met in Addis Ababa, Ethiopia in May 1963, they were driven by the dream of an African continent where people...

Influencing Social Transformation

Author Lilian Kiefer, May 27 2015 - In a society faced with high poverty levels, and limited participation of poor and marginalised people in productive activities, social challenges arise....

With the grain or against the grain: a media perspective on the governance question of our time

Author: James Deane, BBC Media Action Director, Policy and Learning, May 20 2015 - I was prompted to write this post by Brian Levy, the rightly respected governance guru of the World Bank, now Senior...

Integrating gender lens into disaster legislation: The case of Nepal

Author: Ranjani.K.Murthy, May 4 - The Natural Calamity Relief Act 2039 B.S (of 1982) is the legal instrument in Nepal which provides a framework for relief and rescue efforts to be carried out in the...

The Situation of Journalists in Pakistan

Author: Sahib Khan, May 28 2015 - Exposure visits for journalists to areas like the drought-stricken Sindh province, Pakistan, are being organized by NGOs [non-governmental organisations] for...
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The Communication Initiative Network and Partnership convenes the communication and media for development, social and behavioural change community to share knowledge, connect, debate relevant issues, and critically review each other's work in order to advance effective development action across and between all development priorities. Contact Warren


This toolkit is intended for journalists who are covering, or would like to cover, stories relating to sustainable development and the design and implementation proposed for the Sustainable Development Goals (SDGs) and related framework of...

Author: Gillies C Kasongo, March 4 2015 - Panos Institute Southern Africa (PSAf) commends local radio stations that are transforming themselves into platforms that provide local communities an opportunity to engage in dialogue on various...

Author: Tom Baker, February 18 2015, originally posted on World Radio Day, themed "Youth" (February 13 2015) - In this interview, Tom Baker explains how BBC Media Action is using the unique power of radio to inform, connect and empower young...

Published since 2009, Bingwa magazine for children is intended to be a source of information, advice, and fun for children aged 9-14. It also offers a space for children to speak up and be heard, with a particular focus on fighting corruption and...

Author: Anna Colom, February 13 2015 - It’s been a significant few months for the “Any Questions” style TV and Radio show Sema Kenya. As Senior Production Manager...

"This paper pulls together insights and lessons from 10 case studies of Oxfam’s's work in promoting active citizenship. The case studies, written over the course of 2013/14, employ a 'theory of change approach' to explore how change happens in...

Author: Priya Anand, January 20 2015 - With an overwhelming victory for the Bhartiya Janata Party (BJP) and its allies in 2014, the then newly elected Prime Minister Narendra Modi promised to focus on people-centered policies and...

Author: Ranjani K. Murthy, January 20 2015 - The Context

Author: Dasha Ilic, January 16 2015 - The satirical magazine Charlie Hebdo has featured the prophet Muhammad on its front cover once again. The Prophet is crying, just as did...

"[A] social design focus should concentrate on context-specific innovations that open safe spaces for dialogue and create new ways of delivering motivating and clear messages to the general public by challenging normalised ideas. Ultimately, this...

BBC Media Action

Author: Jo Casserly, January 6 2015 - Academics have been mulling over the tricky term "collective efficacy" for decades. Collective, what? Well, exactly. In its essence, collective efficacy is the belief that taking action with...

"So how do you feel about elections and voting? Don't really understand how it works? Looking for more information? Maybe you think politics is boring or too complicated or not something young women should be involved in? If you answered YES...

Author: Anu Mohammed, December 2 2014 - I could never have predicted a conversation overheard in my cab to work would have such an impact on me. But as we drew to a halt in one of Abuja’s frequent traffic jams, I heard my driver make...

"[T]hose who are empowered to decide the SDGs - your governments and diplomatic representatives - sometimes forget how crucial and relevant information is, or they might feel threatened by media. We risk losing this opportunity if we let them...

"This paper draws on audience research in Tunisia and Libya since their respective revolutions to understand people's perceptions of the media in the post-revolutionary context."

BBC Media Action's involvement in Tunisia and Libya provides...

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Media Parliament

Peru's Association of Social Communicators Calandria and the Veeduría Ciudadana together organised an exercise in active citizenship which brought together communication students, concerned citizens, educators, members of the Peruvian Congress, media activists, and representatives of social organisations.

Communication Strategies: 

Operating under the theme "TV - How I dream you", organisers began by calling up and training some 100 members of REVOLCOM – Network of Communication Volunteers, a network of young people who are either students or have a strong interest in communications. The trained volunteers then proceeded to organise different social animation activities, or "citizens' caravans" in each of the cities in question. Conceived as a communication strategy that allows the use of public spaces to establish a dialogue with the public, these caravans are more like street performances. Drama, street musicians and performances, traditional dances, and collective games were all tactics employed by the volunteers to awaken interest and generate public debate in town squares. Clowns in stilts walked up and down inviting people to go into one of several booths to record their opinions on the entertainment programmes being offered, or write down their thoughts on large sheets of papers placed strategically around the town square. A number of attendees chose to be interviewed and went live on television and in radio with their opinions. Upwards of 2,300 people participated in the public space interventions.


At the beginning of 2008 and after the information gathered in the 4 cities was systematised, analysed, and distributed, 4 "media parliaments" were organised. The one in Lima was held in the facilities of Peru's Congress, which generated extensive media coverage and, in turn, set the wheels in motion so that that the other 3 parliaments would get almost as much media exposure as the one in the capital city. Participants were asked to debate and attempt to provide answers and recommendations to 5 key questions dealing with the quality of the television programming offered and the improvements and changes that they as citizens saw as necessary. Finally, and with the objective of bringing together proposals to improve Peru's audiovisual entertainment offer, the public was invited to produce and send videos and PowerPoint presentations illustrating some of the aspirations of ordinary citizens for quality TV entertainment.

Development Issues: 

Media Development.

Partner Text: 

Association of Social Communicators Calandria and the Veeduría Ciudadana.


"Peruvian Citizens Demand Better TV", by María Teresa Aveggio (Aguirre), Programme Manager, World Association for Christian Communication (WACC) - highlighted in WACC News (Media Action 287), February 9 2009.

Democracy over the Airwaves

Observatorios de Transgresión Feminista in Nicaragua
Alejandra Bergemann
Lisa VeneKlasen
Publication Date
August 1, 2008

Just Associates (JASS)


Women’s UN Report Network (WUNRN) ListServe on August 20 2008; the International Museum of Women website; and email from Alejandra Bergemann to The Communication Initiative on September 30 2008.

Voter Card Campaign

Communication Strategies: 

This campaign was designed to help residents of Gurgaon access "Form-6" from their respective locations - and to encourage them to do so. Form-6 is the first step towards acquiring a Voter ID card, as it registers the individual as a prospective voter. Residents were invited to visit a Voter Card Campaign website (no longer in operation, as of this writing, where they could download and print out a copy of the form. Citizens who fill this form out, attach a proof of residence, and then deposit it with their Resident Welfare Association (RWA) have initiated the voting registration process. The website was also meant to be a support to RWAs, who were able to access Form-6 any time a resident needs it. People in other states could also visit the website to download Form-6.

Another ICT - the telephone - was designed to ease the registration process. People's Action created an RWA Helpline to instruct residents about the process of registration.

Printed materials were also used; some were informational and others were designed to encourage action. People's Action distributed printed copies of Form-6 that were made available by the Election Office in Gurgaon. The organisation also created a schedule for photography of those registered in the last campaign (photo identification is the second, and final, step of the registration process) and distributed it to residents of Gurgaon. Leaflets and advertisements carrying the "If you don't Vote, you don't Count" slogan were also posted to stimulate participation.

Development Issues: 

Democracy and Governance.

Key Points: 

People's Action is a non-governmental organisation (NGO) whose objectives include:

  • "To act as an advocacy group regarding issues that impacts the social, economic and political life of the citizens of India.
  • To act as a pressure group for the advancement of good governance, human rights, social justice, economic equity and political awareness.
  • To operate as an action group in pursuit of developmental activity in the field of education, health and nutrition, and environment.
  • To initiate, develop, support, augment, sustain or promote activities, projects or enterprises that relate to any or all of the above mentioned Aims."
Contact Information: 

Posting to the bytesforall_readers list server on August 8 2004 (click here to access the archives); Voter Card Campaign website (no longer in operation, as of this writing); the People's Action website on November 13 2008; and email from Sanjay Kaul to The Communication Initiative on November 13 2008.

Advocacy in Action: A Guide to Influencing Decision-making in Namibia

Dianne Hubbard
Delia Ramsbotham
Publication Date
Publication Date: 
January 1, 2007

Advocacy in Action is a 336-page manual designed primarily for non-governmental organisations (NGOs) and grassroots-based groups that are interested in increasing their advocacy skills. It contains concrete, practical information about advocacy strategies such as petitions, press conferences, public demonstrations, and letter-writing campaigns, as well as detailed information on government structures and parliamentary procedures - and how to influence decision-making bodies and processes. The manual is written in simple English, with many photographs, illustrations, and examples.

Free to download


Number of Pages: 


Contact Information: 

Legal Assistance Centre website on February 13 2009.

Corruption in the Health Sector

Carin Nordberg
Taryn Vian
Publication Date
November 1, 2008

Transparency International (Nordberg), Boston University (Vian)

This 87-page U4 Issue paper from U4, a web-based resource centre on a wide range of anti-corruption issues, presents some resources for anti-corruption work in the health sector and information on the


U4, Issue 2008:10 accessed on March 5 2009; and email from Elizabeth Hart to The Communication Initiative on June 23 2010.

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