This blog is based on a presentation from the Athens Global Forum for Media Development Conference, December 8 2008. Responses to the presentation were collected at the Conference and were posted below. Please add your comments as well.
Let me start with the Core Question:
If the Media Development field and community (however you define it) is to further grow and develop, what significant trends will it need to address and/or take advantage of?
Five “starter” answers from my perspective follow; these are drawn from the knowledge and ideas flowing through The CI process.
The increasingly shrinking difference between a journalist who is on the staff of a recognised media organisation and a citizen reporting the events happening around them.
Who or what are we developing anyway?
Example: Citizen Journalism
The rapidly changing relationship between the media and its public FROM the definitive and authoritative statement of the most important news and information TO a platform for debate, dialogue, and further public insights on the stories and information in question.
In that context, what new media development skills and aptitudes are required?
Public news and information access trends move FROM: generated by a few trusted and reliable sources; produced as “brand specific” news which is most often local; and consumed in predictable patterns over long time periods – e.g., a TV news show or local newspaper – TO: generated by a broad range of varied sources interacted with throughout the day produced as brand independent news which is not necessarily locally located – e.g., news aggregation processes such as Google news and Daylife.
What are the priority media organisations and processes to whom we should relate?
An increasingly complex (confusing?) relationship between the principle of a free, independent, and pluralistic media and the realities of: an explosion in media and information sources; the cross-boundary nature of many new media processes; a decline in public service principles; increasing diversity in media models; agenda-led news entities; etc.
In this context how do we now assess the concepts of free, independent and pluralistic?
Example: Tools and Performance Indicators
Related to the theme of the Global Forum for Media Development Dec 2008 conference - Quality Information for All The Media – in our common understanding of media - are traditional media (i.e., television, radio, newspapers) decreasingly important “players” as digital technology processes – in particular: mobile; organisational web info proliferation combined with accurate, common searches; news scraping and aggregation; social networking; pull not push processes; etc. processes - begin to play much larger roles.
From a quality perspective how do we respond to that trend?
These are just a few thoughts on trends related to what the media development community will need to address and/or take advantage of in order to further grow and develop...what do you think?